FloSports
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FloSports, an innovative sports media and events company, based in Austin, Texas, is the authentic source for content and a new world of coverage that true fans have been waiting for. Focused on three areas – live competition and coverage, original content, and owned and operated events – the company takes fragmented communities and provides them the platform to connect with the sports they love. Source
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| Scope | National |
|---|---|
| Language | English |
| Country | United States of America |
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FloSports and Saucony Partner to Elevate FloTrack College Track & Field and Marathon Event Coverage in 2026 Original
AUSTIN, TX (February 27, 2026) – FloSports is hitting the ground running with Saucony in a comprehensive partnership reuniting two brands deeply rooted in run culture, history and future of the sport. At the heart of the partnership is Saucony’s sponsorship of FloTrack’s college Track & Field coverage, including the NCAA Division I Indoor and Outdoor Championships, and FloTrack’s coverage of the Boston, Chicago, and New York City Marathons.
Lucas Oil Late Model Dirt Series Presented by FloRacing Opens 2026 Season, Launching New Era Under FloSports Ownership
AUSTIN, TX (February 19, 2026) — It’s a new era for the Lucas Oil Late Model Dirt Series. This week the season starts at All-Tech Raceway in Lake City, Florida, for what promises to be one of the most competitive and lucrative in Series history. It also marks the start of the Series under FloSports ownership. The season opener serves as the flagship event of the Wieland Winter Nationals, bringing together the nation’s top dirt late model competitors for three nights of intense racing competition.
FloSports Names Eclipse Claims Consulting as Official Broadcast Sponsor for Top FloRacing Series - Interstate Batteries High Limit Racing and Lucas Oil Late Model Dirt Series - FloSports® Original
AUSTIN, TX (February 18, 2026) – FloSports has named Eclipse Claims Consulting as an official broadcast sponsor for two of FloRacing’s premier dirt racing properties, Interstate Batteries High Limit Racing and Lucas Oil Late Model Racing, placing the fast-growing insurance claims consulting firm at the forefront of the sport throughout the 2026 racing season.
FloSports Named Exclusive Media Partner for 2026 Brooks PR Invitational - FloTrack to Deliver Comprehensive Season-Long Coverage of Elite High School Track & Field Showcase - FloSports®
AUSTIN, TX (February 17, 2026) — FloSports is running with Brooks as the exclusive broadcast partner and media hub for the 2026 Brooks PR Invitational, the most prestigious high school track and field event in the United States.
FloSports Unveils Must-Watch College Baseball & Softball Lineup Streaming Only on FloCollege
AUSTIN, TX (February 11, 2026) — Before conference play heats up and the national spotlight narrows, the real action for college baseball and softball begins on FloSports. Starting this week, the most comprehensive and competitive slate of college baseball and softball MTEs in the country stream exclusively on FloCollege.
Interstate Batteries and FloSports Reach Multiyear Agreement Making the ‘Outrageously Dependable’ Battery Brand Title Sponsor of High Limit Racing Original
DALLAS & AUSTIN, TX (Feb. 11, 2026) – After dipping its toes into the sprint car waters the last two seasons by sponsoring drivers McKenna Haase, Christopher Bell and Daryn Pittman in a handful of High Limit Racing events, Interstate Batteries has gone all in on the national sprint car scene by becoming the title sponsor of the elite 410 winged sprint car series through an agreement with FloSports, which streams High Limit Racing exclusively on FloRacing.
FloSports and NCAA Division III American Southwest Conference (ASC) Announce Exclusive Media Rights Partnership
AUSTIN, TX (February 10, 2026) – FloSports and the American Southwest Conference (ASC) today announced an exclusive media rights partnership that will bring comprehensive coverage of ASC athletics to the FloCollege platform, beginning with the 2026–27 athletic year.
FloSports Launches All-New Daily FloHockey Reaction Show and More Free Live Hockey Action As Sport Takes Center Stage in February Original
AUSTIN, TX (February 10, 2026) — As the hockey world turns its attention to Milan-Cortina and NHL action temporarily slows, FloSports is making FloHockey the essential destination for nonstop hockey action in February.