Gardner Business Media
Verified
Magazine,
Online/Digital
Gardner Business Media is the premier publisher for the heart of manufacturing in North America – providing unique, one-of-a-kind, relevant information of keen interest to the people who power plants, shops, and factories.
Gardner Business Media was founded in 1928 (as Gardner Publications, Inc.) in Cincinnati, Ohio, with the introduction of Modern Machine Shop magazine. To this day, Modern Machine Shop is recognized around the world as the premier metalworking and machine tool publication in North America. Since then, Gardner has built a niche with eight titles focused on one area: manufacturing. We bring industrial buyers and sellers together through our integrated approach to media.
Our media brands include Modern Machine Shop, Production Machining, MoldMaking Technology, Automotive Design and Production, Plastics Technology, Products Finishing, High-Performance Composites and Composites Technology. Source
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Media Outlet details
| Scope | National |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesBuyers Are Turning to AI for Product Research. Does Your Marketing Put Your Brand in the Right Place?
The industrial manufacturing audience is not known for chasing technology trends. These are engineers and operations managers who make multi-year capital investment decisions based on demonstrated performance. They are, as a group, skeptical by professional necessity. So when AI shows up meaningfully in their research behavior, it's worth paying close attention. The 2025 Industrial Buying Influence Survey asked about confidence in AI search output.
10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers
Nearly half of all manufacturing capital equipment purchases are driven by specific projects or customer requirements, not by budget calendars, promotional windows, or end-of-quarter pushes. This data point has grown consistently over the last four years. Marketing built around urgency, discounts, and time-limited offers is fighting the buyer's actual behavior. Marketing built around application relevance and problem-solving is working with it.
What Makes a Dedicated Email Work?
1. Lead with the problem, not the product The highest-performing emails in the dataset opened on a single, specific problem its readers deal with at work. The subject line named it. The headline named it again. The body copy described the consequences. The call to action offered a way to fix it. It earned a click-to-open rate (CTOR) more than four times the group average.
How ISCAR USA Turned One Great Piece of Content into a Full-Funnel Campaign
Summary ISCAR USA had a genuinely useful piece of content — a Titanium Machining Guide — and a specific kind of buyer in mind. Rather than blast it everywhere, we built a two-stage program: capture first, then nurture. We gated the guide on MMSonline.com to draw in qualified, machining-focused leads — more than 200 of them. Then we kept ISCAR in front of that known audience across email, paid social, retargeting, and on-site placements.
Events and the Industrial Purchase Process
As digital and artificially created marketing volume increases, a strong “you can’t fake a handshake” sentiment persists amongst an industrial manufacturing community that values face-to-face interaction to interact with people, products and processes. This sentiment is evident in the 2025-2026 Industrial Buying Influence report which reveals live and in-person events as an essential component of the industrial purchase process and industrial marketing mix.
Digital Media Sales Representative - Performance Digital
Location: Cincinnati, Ohio (in-office/hybrid; local preferred) Compensation: Lower base salary + uncapped commission (high-earning potential for top performers) + bonuses. Performance-driven role rewarding quota over achievement. About Us: Gardner Business Media delivers unmatched reach to North American manufacturing decision-makers through trusted brands (Modern Machine Shop, Plastics Technology, etc.).
Sales Development Representative (SDR) - Performance Digital
Location: Cincinnati, Ohio (in-office/hybrid; local preferred) Compensation: Competitive base salary + performance bonuses + clear path to commission-based Account Executive role. About Us Gardner Business Media connects North American manufacturers with the tools, insights, and audiences that power industrial growth. Through trusted brands like Modern Machine Shop, Plastics Technology, and others, we engage an unmatched network of manufacturing decision-makers.
Senior Editor, Products Finishing
Location: Cincinnati, Ohio (Priority given to candidates located in or willing to relocate to the Cincinnati area) About Gardner Gardner is a leading B2B media company with a long-standing legacy of serving industrial manufacturing audiences through trusted brands, high-quality journalism, events, and marketing services.
Data Reporter (Entry-Level)
Executive VP, Operations, Gardner Business Media We are seeking an energetic, detail-oriented entry-level Data Reporter to join our newsroom and produce a high volume of timely, data-driven and news-focused content for the manufacturing industry. This role is ideal for an early-career journalist who thrives in a deadline-driven news environment, is comfortable working with data, and understands the art of content marketing and dissemination.
Vice President of Digital Content Strategy & Innovation
Executive VP, Operations, Gardner Business Media Location: Cincinnati, Ohio (Priority given to candidates located in or willing to relocate to the Cincinnati area) About Gardner Gardner is a leading B2B media company with a long-standing legacy of serving industrial manufacturing audiences through trusted brands, high-quality journalism, events, and marketing services.