Gardner Business Media
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Magazine,
Online/Digital
Gardner Business Media is the premier publisher for the heart of manufacturing in North America – providing unique, one-of-a-kind, relevant information of keen interest to the people who power plants, shops, and factories.
Gardner Business Media was founded in 1928 (as Gardner Publications, Inc.) in Cincinnati, Ohio, with the introduction of Modern Machine Shop magazine. To this day, Modern Machine Shop is recognized around the world as the premier metalworking and machine tool publication in North America. Since then, Gardner has built a niche with eight titles focused on one area: manufacturing. We bring industrial buyers and sellers together through our integrated approach to media.
Our media brands include Modern Machine Shop, Production Machining, MoldMaking Technology, Automotive Design and Production, Plastics Technology, Products Finishing, High-Performance Composites and Composites Technology. Source
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| Scope | National |
|---|---|
| Language | English |
| Country | United States of America |
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Hours: 15-20 per week | Pay: $19.00 per hour | Term: One semester, renewable ABOUT GARDNER BUSINESS MEDIA Gardner Business Media is an independent, family-owned B2B media company founded in Cincinnati in 1928.
Show Them How It Works
Manufacturing buyers are consistent, enthusiastic video consumers, and they know exactly what they want to see: equipment in operation. When advertisers lead with that content, the data shows they are speaking the buyer's language. Video has become a standard recommendation in nearly every B2B marketing playbook. But “make more video” is only the seed to an effective strategy.
The Right Distribution For Your Video
You’ve invested time, energy, and resources into creating a great video for your brand. Now comes the important part: making sure it reaches the right audience. Gardner Business Media offers several video distribution opportunities designed to put your content in front of a relevant industrial audience. But getting the most from your investment isn’t simply about generating views. The most effective campaigns pair the right video with the right distribution strategy.
Brand Awareness, Lead Generation, and a Balanced Marketing Strategy
“I know brand awareness is important, but I need to prove out our marketing with leads,” says industrial marketers everywhere. The pressure to prove out marketing spend with measurable results is real, and unfortunately impressions alone don’t cut it. So how can marketers make room in their strategies and budgets for both brand awareness and lead generation?
Buyers Are Turning to AI for Product Research. Does Your Marketing Put Your Brand in the Right Place?
The industrial manufacturing audience is not known for chasing technology trends. These are engineers and operations managers who make multi-year capital investment decisions based on demonstrated performance. They are, as a group, skeptical by professional necessity. So when AI shows up meaningfully in their research behavior, it's worth paying close attention. The 2025 Industrial Buying Influence Survey asked about confidence in AI search output.
10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers
Nearly half of all manufacturing capital equipment purchases are driven by specific projects or customer requirements, not by budget calendars, promotional windows, or end-of-quarter pushes. This data point has grown consistently over the last four years. Marketing built around urgency, discounts, and time-limited offers is fighting the buyer's actual behavior. Marketing built around application relevance and problem-solving is working with it.
What Makes a Dedicated Email Work?
1. Lead with the problem, not the product The highest-performing emails in the dataset opened on a single, specific problem its readers deal with at work. The subject line named it. The headline named it again. The body copy described the consequences. The call to action offered a way to fix it. It earned a click-to-open rate (CTOR) more than four times the group average.
How ISCAR USA Turned One Great Piece of Content into a Full-Funnel Campaign
Summary ISCAR USA had a genuinely useful piece of content — a Titanium Machining Guide — and a specific kind of buyer in mind. Rather than blast it everywhere, we built a two-stage program: capture first, then nurture. We gated the guide on MMSonline.com to draw in qualified, machining-focused leads — more than 200 of them. Then we kept ISCAR in front of that known audience across email, paid social, retargeting, and on-site placements.
Events and the Industrial Purchase Process
As digital and artificially created marketing volume increases, a strong “you can’t fake a handshake” sentiment persists amongst an industrial manufacturing community that values face-to-face interaction to interact with people, products and processes. This sentiment is evident in the 2025-2026 Industrial Buying Influence report which reveals live and in-person events as an essential component of the industrial purchase process and industrial marketing mix.
Digital Media Sales Representative - Performance Digital
Location: Cincinnati, Ohio (in-office/hybrid; local preferred) Compensation: Lower base salary + uncapped commission (high-earning potential for top performers) + bonuses. Performance-driven role rewarding quota over achievement. About Us: Gardner Business Media delivers unmatched reach to North American manufacturing decision-makers through trusted brands (Modern Machine Shop, Plastics Technology, etc.).