Almost four out of five marketers are expecting to raise their software spending by at least 5% in 2025. This is a key finding of GetApp’s 2025 Tech Trends Survey, which studied the responses of 1,116 marketing decision-makers across 9 countries.* By raising their investments in marketing software, companies seek to gain efficiencies, facilitate more focused email marketing, manage social media marketing more effectively, and run SEO or SEM campaigns more successfully.