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Our simple data visualization and analytics solution helps hundreds of brands understand the story their foot traffic tells them, using actionable insights to grow their business and exceed customer expectations. At Dor, we've built the first-of-its-kind, battery-powered thermal foot traffic counter which empowers retailers to make informed, data-driven decisions about their stores. Source
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| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesConnect Lightspeed POS With Dor Foot Traffic Data
Integrations Your POS tells you what customers purchased. Dor tells you how many customers walked through the door. Connect the two and transform traffic, transactions and sales into actionable retail intelligence. A thermal sensor peels and sticks above the door and counts every person entering and leaving. No cameras, no images, no facial data. Lightspeed POS supplies the transactions and sales for the same store, over the same hours.
Your Busiest Day Is Probably Your Worst Day
Picture your busiest Saturday. The store is packed, the line is out the door, your team is slammed. It feels like a win. It might be your worst-performing day of the week. Here is the uncomfortable truth: a crowded store is not the same as a converting store. When you only watch sales totals, a busy day always looks good, because more people buying always beats fewer people buying.
In-Store Experience Metrics for the AI Shopping Era
Something quiet is happening at your front door. The shopper walking in today did not stumble across your store. Odds are they asked an AI assistant what to buy, compared three options before leaving the house, and showed up already knowing what they want. The browsing happened on a screen. The buying decision is happening in your aisle. That shift changes what you need to measure. As AI shopping agents take over discovery and comparison, the store visit becomes the deliberate, high-intent final step.
Pop-Up Shop Foot Traffic: How to Measure What Matters
Pop-up shops are everywhere in 2026. A skincare brand takes over a corner storefront for a weekend. A DTC label tests a neighborhood before signing a lease. A national chain runs a holiday activation inside a mall it would never occupy year-round. The temporary store has gone from scrappy experiment to core retail strategy. And the money follows.
Restaurant Foot Traffic Is Falling in 2026: How to Fight Back
Fewer people are walking into restaurants this year, and the slowdown is showing up first at the front door. Fast food traffic fell 4.4% year over year in May 2026, its worst month of the year so far, according to Placer.ai data reported by Restaurant Dive. Of the first five months of 2026, only February posted a year-over-year gain in quick-service visits. If you run a restaurant, a bar, or any venue that lives on walk-in demand, that number is not just an industry headline.
Mall Traffic Is Rebounding in 2026. Is It Reaching Your Store?
The parking lot is fuller this year. If you run a store in a shopping center, you've probably felt it: more cars, more strollers, more bags. And the data backs up the feeling, American shopping centers are having a genuinely good year. But here's the uncomfortable question every tenant should be asking: is that rising tide actually lifting your store, or just floating past your door? Because "the mall is busy" and "my store is busy" are two very different statements.
The 6-Week Window: Why Back-to-School Traffic Decides Your Whole Fall
There's a stretch of summer when your door swings more in six weeks than it does in most of the quarter — and then, almost overnight, it stops. That's the back-to-school window. It's the second-biggest retail season of the year, behind only the winter holidays, and it's worth an eye-watering amount of money.
Introducing the GetDor Intelligence Dashboard: From Foot Traffic Data to Better Retail Decisions
Retailers do not need another dashboard filled with disconnected numbers. They need to know what is happening inside and around their locations, why performance is changing, and what they should do next. The GetDor Intelligence Dashboard was built to provide that clarity. GetDor brings customer traffic, passing traffic, sales conversion, staffing, marketing, weather, events, and location-level performance into one centralized retail intelligence system.
What If Your Marketing Is Working Better Than You Think?
You ran a campaign. Maybe it was a weekend promotion, a social media push, a local ad buy, or an email blast to your list. You watched the numbers at the end of the week, sales didn't spike the way you expected, and you made the call: that campaign didn't work. So you pulled it. Adjusted the budget. Moved on. Here's an uncomfortable question: what if the campaign actually worked — and you had no way to know? This happens more often than most retail store managers realize.
Why Retail Store Managers Are Ditching Manual People Counters for Dor
You've seen it happen: someone posted at the door with a clicker, tapping every time a customer walks in. Or maybe it's a browser tab open to a free app on an old tablet, with a staff member dutifully pressing a button between helping customers. It works — sort of — but somewhere in the back of your mind, you know you're leaving money on the table.