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On goop, the ever-evolving intent is to make every choice count. We’re all resource strapped, so we hope to surface the very best experiences, recipes, products, and advice. Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, GP wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, goop has become a fully formed lifestyle site, offering a tight curation of products and content. It is a place for GP to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine. Source
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Media Outlet details
| Scope | National |
|---|---|
| Language | English |
| Country | United States of America |
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| Frequency | Weekly |
| Days Published | Thu |
Recent Articles
Search ArticlesTáche Founder Roxana Saidi on the Latte She Goes to Sleep Dreaming About and the One Word Guiding Her Year
Beauty MY MORNING ROUTINE Written by:Elizabeth KimPublished on: August 13, 2026 ROXANA SAIDI |Founder and CEO of Táche Roxana Saidi's coffee ritual began early. Growing up in San Francisco, she spent her mornings walking to a local French café with her mom, who would order a cappuccino every time. She’d let Roxana sip the cocoa-dusted foam off the top. It was a small ritual, but it stuck.
Brianna Peters | goop
Brianna Peters Beauty Editor Brianna Peters is a contributing writer covering beauty, travel, fashion, and lifestyle. She has over a decade of experience working for Vogue, SheFinds, and celebrity stylists Micaela Erlanger and Erin Walsh and most recently spent five-plus years as the beauty editor at goop where she covered everything from glow bomb facials and French girl beauty secrets to the best Italian spas and regenerative farming.
The Dermatologist-Approved Guide to Summer Exfoliation
Summer skin has a certain ease to it. Think a subtle post-beach glow, barely-there makeup, and a beauty routine that’s mostly tinted SPF and a swipe of lip balm. But all that time outdoors also means layers of sunscreen, sweat, and city grime—or, if you’re OOO, chlorine or saltwater—building up by day’s end. The fix? Your favorite exfoliant.
3 Ways to Wear Beach Waves, According to Top Hairstylists
No hairstyle captures the essence of summer quite like the beach wave. As someone with fine, straight hair, I've been chasing that perfectly effortless, tousled texture for as long as I’ve been able to use a curling iron. Blame Gisele Bündchen's iconic hair or the laid-back, naturally windswept vibes that have quietly graced the runways season after season, but one thing is clear: the beach wave will never go out of style.
How I Stopped Trying So Hard to Win Over My Teen
Bonding with my 15-year-old daughter Tess can feel like negotiating a hostage situation. Every day, I defuse heightened emotions, de-escalate confrontations, and try to gain her trust. But last month, even my best tactics weren’t working. (For the record, we’re both in a hormonal hellscape. She’s pubescent; I’m menopausal.) We needed a change of scenery. We needed a way to scream and stomp—but not at each other. So I planned a weekend around a concert.
Travel | goop
10 Must-See Art Exhibitions to Fill Your Fall Itinerary Take in out-of-this world large-scale installations in Tokyo and one of the year’s most anticipated shows in London—where Edward Enniful explores the art, photography, and fashion of the ‘90s. How I Stopped Trying So Hard to Win Over My Teen One mother shares how a weekend in Coronado, a failed concert, and a little unplanned downtime helped her reconnect with her teenage daughter.
How to Use Fragrance to Shift Your Energy, Mood, and Focus
While you might not remember the name of the shampoo you used as a kid, you’d probably recognize it if you smelled it. That’s because your nose is a consummate notetaker. “You can choose to cover your eyes or wear earplugs, but as long as you’re breathing, you’re smelling,” says Arnaud Winter, Senior Perfumer at Cosmo International Fragrances. “So there’s always a connection to our olfactory sense.” Knowing that your nose is always on is more than a fun fact, however.
The Spa by Equinox Hotels
why we love it Set within Equinox Hotel Hudson Yards, this spa is more like a high-functioning recovery and optimization center, with a focus on longevity and peak performance. NutriDrip IV therapy targets sleep, immunity, and recovery; while lymphatic drainage (manual and via Icoone Roboderm), cryotherapy, infrared sauna, and the MLX i3Dome work to support longevity and reduce inflammation.
Marlien Rentmeester Makes the Case for Carrying On
Style Written by:Amanda ChungPublished on: July 6, 2026 One oft-peddled—but hard-to-pull-off—travel hack is to avoid checking a bag at all costs. But while carrying on means you’ll never deal with lost luggage or carousel delays, it also presents challenges of its own, like what to do about toiletries or how to bring back souvenirs.
The Garden Spell of San Ysidro Ranch
Travel Checking In Written by:Mason Lane RudnickPublished on: June 24, 2026 Courtesy of San Ysidro Ranch I'd be lying if I claimed to have a green thumb, but I’ve always marveled at how flowers transform a landscape—their shapes, their colors, the way they renew each season.