Goop
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On goop, the ever-evolving intent is to make every choice count. We’re all resource strapped, so we hope to surface the very best experiences, recipes, products, and advice. Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, GP wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, goop has become a fully formed lifestyle site, offering a tight curation of products and content. It is a place for GP to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine. Source
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Media Outlet details
| Scope | National |
|---|---|
| Language | English |
| Country | United States of America |
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| Frequency | Weekly |
| Days Published | Thu |
Recent Articles
Search ArticlesHow to Get the Perfect ’90s Blowout at Home
After years of embracing undone air-dries and natural texture, the ‘90s blowout has made a serious comeback with red carpets, runways, and street style embracing its signature glamour, volume, and polish. "People have always loved a beautiful blowout, but a blowout today feels vastly different from the one we were doing five years ago," explains celebrity hairstylist and founder of Hindsgaul Hair Sarah Hindsgaul.
The Rise of Workplace Witchcraft
A medium predicted my last job. Specifically, she told me I’d get one I hadn’t even interviewed for yet, which would require a lot of travel to one place. When I was hired by a British organization that sent me to London several times, her reading rang in my ears—especially the warnings that would become eerily right-on. Before that, my relationship to woo consisted of identifying strongly as a Gemini and believing that I once hung out with a ghost.
Hotel Saxon | goop
andBeyond Benguerra Island Benguerra Island The andBeyond outfitters have a slew of incredible properties in Africa (they'll typically book visitors to more than one destination in one visit), and while this quiet paradise off the coast of Mozambique makes a great beachy add-on to a safari trip, it's a more than worthy destination in its own right.
How to Choose the Right Foundation (No Matter Your Skin Type)
Beauty Written by:Brianna PetersPublished on: September 15, 2026 Pick the right foundation and your skin shouldn’t look made up at all. Instead, it should just look like luminous, healthy skin. But even as formulas have become more skin-like than ever, finding the perfect foundation or tinted moisturizer remains a headache for pretty much all of us.
Jean Godfrey-June
Called “one of the most influential beauty journalists in America,” goop’s executive beauty director, Jean Godfrey-June, writes, edits, and oversees beauty content on the site. She came to goop after a two-decade-long career in print and digital media, during which she served as beauty director at ELLE, Lucky, and The Wall Street Journal Magazine and consulted on content, product development, and marketing for brands ranging from Vogue and Harper’s Bazaar to LVMH, Estée Lauder, and Unilever.
Beyond Paris: Five Days in Burgundy and Champagne
Paris has a way of making it difficult to leave. There are always more tables to book, exhibitions to see, shops to wander into, and old favorites worth returning to. But just beyond the city, the pace shifts entirely: Champagne, with its rolling vineyards and storied maisons, is only 45 minutes away by train, while Burgundy’s medieval villages, vineyard-lined roads, and legendary domaines are within easy reach.
48 Hours in Istanbul
Naming a favorite destination feels like naming a favorite child: impossible, yet, if pressed, you could probably choose. For me, it’s Istanbul. Istanbul has a rare kind of vigor to it that you don't often get to experience twice. I first visited years ago (it's where I got engaged), and when I returned three years later, the city somehow eclipsed my memory of it. That’s the magic of Istanbul: it’s unlike anywhere else.
Why Eye Makeup Stops Working the Way It Used to After 40—and How to Fix It
Beauty Written by:Didi GluckPublished on: September 1, 2026 There are many wonderful things about getting older. There’s accumulated wisdom. Meaningful friendships that have withstood the test of time. Clarity about what really matters. And, maybe best of all, showing up however we please. However, for those of us who like showing up with eye makeup on, sensitive and dry eyes, sparse lashes and brows, and shifts in the shape of the lid are among the less welcome parts of the aging journey.
Elemis at The Floating Wellness Cabana
Montauk, The Hamptons, New York why we love it The Floating Wellness Cabana at Montauk Yacht Club is an oasis—literally located on a boat on Lake Montauk—with treatments built around ELEMIS, the award-winning British skincare brand. The menu spans from luxe facials to deep tissue massages and body treatments.
The Cleansing Mistake We’re All Making
I had never really given much thought to how I washed my face—until a recent treatment with aesthetician Kristen May Lee on a particularly sweltering afternoon in New York City. The most indulgent part of her so-good-it-feels-like-an-exorcism facial is the long, thorough, deeply relaxing cleansing step she starts with. “Most people rush through cleansing, treating it as a preliminary step rather than a meaningful treatment in itself,” says the lead aesthetician at ONDA Beauty.