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On goop, the ever-evolving intent is to make every choice count. We’re all resource strapped, so we hope to surface the very best experiences, recipes, products, and advice. Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, GP wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, goop has become a fully formed lifestyle site, offering a tight curation of products and content. It is a place for GP to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine. Source

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Scope National
Language English
Country United States of America
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The Spa by Equinox Hotels

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why we love it Set within Equinox Hotel Hudson Yards, this spa is more like a high-functioning recovery and optimization center, with a focus on longevity and peak performance. NutriDrip IV therapy targets sleep, immunity, and recovery; while lymphatic drainage (manual and via Icoone Roboderm), cryotherapy, infrared sauna, and the MLX i3Dome work to support longevity and reduce inflammation.
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Ventana Big Sur | goop

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andBeyond Benguerra Island Benguerra Island The andBeyond outfitters have a slew of incredible properties in Africa (they'll typically book visitors to more than one destination in one visit), and while this quiet paradise off the coast of Mozambique makes a great beachy add-on to a safari trip, it's a more than worthy destination in its own right.
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Hotel Esencia | goop

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andBeyond Benguerra Island Benguerra Island The andBeyond outfitters have a slew of incredible properties in Africa (they'll typically book visitors to more than one destination in one visit), and while this quiet paradise off the coast of Mozambique makes a great beachy add-on to a safari trip, it's a more than worthy destination in its own right.
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The New York City Recovery Guide

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Aman Spa New York 730 5th Ave., Manhattan Aman Spa New York is, without question, the most luxurious spa in the city. Set within Aman New York, it's a fully immersive wellness experience, spread across three floors dedicated to wellness and longevity. Their services are expansive: there's traditional banya rituals with venik massage and hot-cold immersion, acupuncture, reiki, IV therapy, cryotherapy, and lymphatic facials.
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The New York City Fitness Guide

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City Guides Published on:June 11, 2026 In New York, where buzzy new workout classes seem to pop up as frequently as restaurants where it's impossible to get a reservation, figuring out which gym to join—or which mat Pilates class is actually worth rearranging your schedule for—can feel overwhelming. That’s why we’ve done the trial and error for you, tapping our trusted inner circle and sampling the classics alongside the city’s newest modalities to bring you our curated movement guide.
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Why Joyful Movement Is the Key to a Fitness Practice That Sticks Created with Peloton

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Wellness Written by:Kristine ThomasonPublished on: June 3, 2026 I spent so much of my childhood dreading gym class and quitting sports after a season—mostly because, in retrospect, I hadn’t yet found a way of moving that I truly enjoyed. Then, when I started running in high school, something clicked. For the first time, I looked forward to long outdoor runs, and I began to appreciate what my body could do.
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A French Serum to Revive Red-Eye Skin, a Shiatsu Massage in Brush Form, and More Beauty Finds Our Editors Loved in May

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By Elizabeth Kim
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Getting to know the new clean beauty products our buyers bring to goop is one of the (very fun) parts of our job as editors. So, we tend to switch up our rotations regularly, slotting in new launches and turning back to longstanding heroes, experimenting to see how things work for us in different seasons, for different needs, in different combinations. Inevitably, some products start to stand out more than others—and each month, we’re excited to share the ones we’re newly obsessed with.
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The Memorial Day Sale

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The Memorial Day Sale Today only, take 20% off this edit of all-time-favorite beauty and wellness picks. When you spend $100 or more on goop.com (on anything!), we'll send you a free full-size Exosome Hydration Therapy Serum (until 11:59 p.m. on Monday, May 25—see full terms here).* tower 28 beauty $16 westman atelier $75 westman atelier $38 westman atelier $85 The Memorial Day Sale This weekend, we’re giving you 20% off this edit of all-time-favorite beauty and wellness picks.
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Esther Perel on AI Intimacy: Can Chatbots Teach Us How to Love?

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Every decade, there are threshold moments that dramatically rattle preconceived notions about relationships—and renowned couples therapist Esther Perel has watched them all play out in her practice. From the rise of relationship structures like polyamory and ethical nonmonogamy, to opportunities for family expansion through IVF and surrogacy, and even breakup concepts like “conscious uncoupling” popularized by Gwyneth—the culture has shifted time and time again.
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Do You Om Here Often? The Best Social Wellness Clubs from Coast to Coast

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An IV therapy lounge might not sound like the ideal setting for a meet-cute. But I recently watched a pair of ultra-fit millennials flirt nonstop for 20 minutes while their bloodstreams absorbed a cocktail of vitamin B12 and magnesium at the Proper Hotel’s private wellness club in Santa Monica.
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Goop Journalists

Davies, Aura
Gilbert, Kylie
Kim, Elizabeth
Koenig, Gillian
Paltrow, Gwyneth
Slusarczyk, Sandra
Stanley, Carolyn
Synnott, Amy