Greentarget Global Group
Online/Digital
Organizations have a unique opportunity to bolster their reputations by delivering insights and intelligence directly to the audiences they value most. Whether that delivery occurs over a firm’s own blog, in regular client alert emails or through practice-driven research reports, industry podcasts or other branded publications, it’s crucial for any organization to tell stories that are relevant and accessible. That’s why our team of seasoned editors and writers – who hail from the world’s most respected news organizations – artfully combine our clients’ subject-matter expertise with the factual rigor and narrative techniques of traditional journalism to produce content that aligns with their own business goals and what their audience needs to know. Source
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| Scope | N/A |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesWhat One Veteran Political Reporter Sees Coming Next for Media—and How PR Pros Can Adapt
Share https://greentarget.com/insights/blog/media-relations-tips-pr-changing-newsroom/ In brief: Artificial intelligence (AI), multi-platform storytelling, and shrinking newsrooms are changing the media landscape, according to insights from a longtime political reporter. Media relations professionals can adapt by better understanding journalists’ shifting priorities, maintaining strong personal relationships, and more. Can a newspaper reporter still be a newspaper reporter without a newspaper?
Why PR Matters in the AI Era: Three Takeaways for B2B Communications Leaders on GEO, Trust, and LLM Visibility
Share https://greentarget.com/insights/blog/ai-changing-pr-earned-media-credibility/ AI isn’t replacing PR. It’s reshaping it. Insights from AMEC’s North American AI Day reveal that, for B2B communications teams, success now depends on building trust, optimizing for generative engine optimization (GEO), and positioning executives as credible voices across AI-influenced channels.
Private Equity Investment in Law Firms: The Communications Risk Leaders are Overlooking
Share https://greentarget.com/insights/blog/private-equity-investment-in-law-firms-the-communications-risk-leaders-are-overlooking/ As law firm financial reporting season kicks into high gear, one of the trickiest money questions legal leaders face today isn’t about profits per partner—it’s where they stand on private equity (PE) investment.
The 2025 UN Climate Conference Dispatch: Three Key Takeaways for Energy Advisors - Greentarget
Share https://greentarget.com/insights/blog/the-2025-un-climate-conference-dispatch-three-key-takeaways-for-energy-advisors/ Greentarget’s Dernae Rowe moderated a panel on AI and energy at COP30 in Brazil, where she also gleaned some important lessons for professional services firms advising energy firms in 2026 and beyond. This past November, the 30th session of the UN Climate Conference (COP30) convened in Belém, Brazil.
Greentarget’s Chief Marketing & Business Development Officer Outlook
Share https://greentarget.com/insights/blog/rethinking-marketing-and-bd-measurement-in-professional-services/ Inside the pressures facing marketing and business development leadership—and how professional services firms are adapting The CMO and CBDO roles at professional services firms are being fundamentally rewritten.
The Market Rewards Expertise: Why Specialization Is Power in Professional Services - Greentarget
Share https://greentarget.com/insights/blog/the-market-rewards-expertise-why-specialization-is-power-in-professional-services/ In professional services, expertise has always mattered. But today, the market is sending a clear message: breadth is no longer enough. We’re seeing this play out in real time. After years of positioning their full-service reach, many large firms across the professional services space are riding a strategic swing back toward depth and specialization.
Preparing for Executive Interviews and Stakeholder Presentations: What Leaders Must Know - Greentarget
Share https://greentarget.com/insights/blog/preparing-for-executive-interviews-and-stakeholder-presentations-what-leaders-must-know/ Insights from Rachel Axelrod, Founder and CEO of Axelrod Consulting and Co-Founder of TEDxChicago Whether a senior executive is stepping into a board meeting, conducting a media interview, or addressing a room full of employees, investors or other key stakeholders, it’s important to remember: subject matter expertise is only one part of the equation when it...
The Communications Strategy Every PE-Bound Accounting Firm Needs
Share https://greentarget.com/insights/blog/the-communications-strategy-every-pe-bound-accounting-firm-needs/ As private equity money flows into accounting firms of every size, leaders are naturally focusing on financial terms and operational integration—but often overlook a third factor that is every bit as crucial to get right: strategic communications. This oversight carries real consequences.
New Frontiers in Journalism: How Transparency and AI Are Transforming the Newsroom
Share https://greentarget.com/insights/blog/new-frontiers-in-journalism-how-transparency-and-ai-are-transforming-the-newsroom-2/ In this two-part series, journalism professor and former Wall Street Journal reporter Amy Merrick unpacks two influential trends reshaping the media landscape: source transparency and generative AI.
In the Age of AI, Don’t Underestimate the Power of Your Voice
Share https://greentarget.com/insights/blog/in-the-age-of-ai-dont-underestimate-the-power-of-your-voice/ Audiences crave what a machine can’t have: an authentic personality As writing and critical thinking are increasingly outsourced to AI, the internet is becoming less and less human. A 2024 study from the Amazon Web Services AI Labs found that 57% of all web-based text is either AI generated or has been translated through an AI algorithm—a share that has likely ballooned even further in 2025.