GroundFloor Media & CenterTable Blog

Opinion Strategy AI-powered search has quietly rewritten the content strategy rules. Every day, tools like ChatGPT and Gemini decide which brands show up in the answer based on content that can be verified and trusted. Content once built for traditional search now has to perform in completely different ways. If your content can’t be cited, it won’t be surfaced. The brands showing up in AI-generated results are the ones producing content that machines can verify and trust.

Over 600 bills were introduced in the 2026 Colorado state legislative session. That’s hundreds of debates, committee hearings and opportunities to shape the policies that affect your organization and the communities you serve. If your organization had a stake in any of those bills, you likely have someone working inside the Capitol — whether that’s a contracted lobbyist, internal government affairs staff or, for smaller organizations, your executive director wearing yet another hat.

You delivered 14 million impressions last quarter. But can you answer what changed because of those impressions? If that question makes you uncomfortable, you’re not alone. Marketing leaders across industries are grappling with a growing disconnect: the metrics we’ve been trained to report don’t always translate to the outcomes we’re being asked to deliver. Impressions. Reach. Clicks. These numbers are easy to capture, easy to present and easy to celebrate in a slide deck.

Opinion Strategy For as long as most marketers can remember, the holy grail of a successful SEO program was a single metric: increased organic traffic to your website. A best-in-class business or organization showed up for relevant searches at the right times and drove people to click through. That click, the visit, was the unit of value. Strategy meetings revolved around it, reporting was built around it andudgets were justified by it.

Artificial intelligence didn’t just dominate SXSW 2026; it reframed nearly every conversation about marketing, search, content and trust. For more than 15 years, GroundFloor Media has made the annual trip to Austin to spot what’s next before it becomes standard operating procedure. This year, after returning from SXSW (and recovering from one too many tacos), GFM hosted its 12th annual Denver Download to unpack the biggest ideas shaping the future of communications.

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Sam had a way of noticing people — and responding with kindness and action. That instinct continues to guide the Sam Aden Kindness Fund, housed within The Get Grounded Foundation, as we work to turn kindness into meaningful support for youth mental health.

by Laura Love Twenty-five years ago, I started GroundFloor Media in a small basement in Boulder with a lot of hope, a healthy dose of fear and no real sense of where the journey would lead. What I did have was a simple belief that good work, done with integrity, has a way of finding its people. What I couldn’t see then (but understand deeply now) is that this agency would become about far more than communications and marketing. It would become about community.

As GroundFloor Media celebrates turning 25 years old, we’re also celebrating something that’s especially close to our hearts: 10 years of the Get Grounded Foundation. Since GroundFloor Media opened its doors in 2001, giving back has been part of our DNA. Every year, we reinvest 15% of our profits into the community through grants, pro bono services and volunteer time. It’s our way of making sure success isn’t just measured by growth, but by real impact.

For the 14th year, GFM immersed itself in the vibrant energy and forward-thinking discussions of SXSW Interactive in Austin. Sifting through hundreds of sessions covering digital marketing evolution, emerging tech, shifting consumer behaviors and the future of creativity, our team returned energized and ready to share key insights at our annual Denver Download event.