GustoHQ

Every solopreneur has a long list of time-consuming tasks to get done each day. From sales to marketing, pricing to relationship management, there's always a ton to do — and that's before providing the service you offer.

For many employees, participating in a 401(k) is straightforward. But to make things look easy, there’s a lot that goes on under the hood, from day-to-day administration to compliance requirements. That’s where 401(k) administrators come in. Tasked with handling certain plan administration functions, an administrator may either be an internal member of the company or a third party. First, some terminology. A 401(k) administrator is tasked with administering an employer’s retirement plan.

If your business is consistently profitable, you may have heard that electing S corporation tax status can help lower self-employment taxes. While this is often true, it’s critical that you follow IRS rules to structure your compensation correctly. An S corporation is not a tax loophole or a way to avoid paying taxes altogether. Instead, it changes how business income is taxed.

An individual retirement account, commonly known as an IRA, is a tax-advantaged investment account that can help you save for retirement. Whether you're just starting your career or getting close to retirement, an IRA can help you build a solid financial foundation for the future. There are two types of IRAs: Traditional and Roth. In this post, we'll explain the differences between the two and what you should consider when deciding which is right for your goals.

The Gusto Small Business Jobs Report provides a real-time view of hiring among the 500,000+ U.S. small businesses on Gusto. All figures are based on anonymized payroll data and are statistically weighted to be nationally representative by size, industry, region, and company age. We track America’s small business economy of companies with fewer than 50 employees.

AI is making it cheaper and faster to start a business according to Gusto’s 2026 New Business Formation Survey, but gender gaps are emerging. Male entrepreneurs are more likely than women to use AI to launch new businesses, and are also more likely to use AI in regular business operations. With over 5 million new businesses launched last year, we find that about 174,000 new businesses in 2025 that very likely would not have existed without AI.

Since 2018, Gusto has helped the Roots hire, pay, and support everyone on and off the pitch. See how easy it is to get started—and pay nothing until your first payroll. Create free account Oakland Roots SC isn't your typical pro soccer club. Founded in 2018, they're proof that a team can be built differently: rooted in community, driven by values, and owned by the very fans who fill the seats.

Eleven U.S. cities will host FIFA World Cup matches this month and 1.24 million people are expected to visit the U.S. to watch them. Gusto data show that small food service, entertainment and construction businesses in host stadium neighborhoods accelerated their hiring in preparation in May 2026.

The end of the year is coming, which means it's the right time for a financial checkup. No matter how big or small your business is, this can be an overwhelming time. You may be stressing about meeting your end-of-year goals and budgeting for the upcoming year, all while planning for and enjoying the holiday season. But as a plan sponsor, it's important to review your 401(k) plan, to verify that your current plan is still working for you and your employees.

About 7% of new business owners in 2025 identified as LGBTQ, with above-average representation among younger founders, women, and Hispanics – and twice that share in Community Services. Two things set LGBTQ founders apart: their motivations and their expansion plans. They more often cite community impact as a reason for starting up, and less often cite frustration with a prior job. Nearly half began as solopreneurs, and most expect to stay that way into 2026.