A 77” 4k OLED TV is a thing of beauty, but the price, well not so much. With a list price of $17,998, Sony’s XBR77A1E 4K OLED TV is not a TV most of us would consider. But, cut that price by 44% and it almost seems attainable. Right now Amazon has got the Sony XBR77A1E discounted to $9,998 (with free shipping). The Bravia-model 4k TV supports HDR, 120HZ native refresh rate, and Smart functionality with Sony’s Android TV.