Endless Events

You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve ever seen. These young professionals and young adults are digital natives who are full of energy. They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Navigating event attendee data requires the right balance between collecting valuable information and respecting event attendee privacy. But with rapid advancements in technology and law that struggles to keep up, finding that balance can be tricky, especially as tech becomes cheaper and easier to access.

The events industry is a melting pot of talent and diverse backgrounds, with event professionals bringing rich experiences and unique perspectives to the field. It’s not uncommon to find professionals holding degrees in business, communications, or marketing, complementing others with a foundation in hospitality or years of experience in related industries. But this diversity of education and experience begs the question, do you need event planning certifications to stand out?

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the event industry must adapt to meet their evolving needs and expectations.

The artificial intelligence (AI) revolution is more than a passing fad. Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through the wonder that is AI. It’s no wonder why 87.8% of leading businesses are ramping up their investments in AI and data analytics this year. If you’re new to AI for events, we’ve got you covered. The good news is that robots aren’t out for your job.

Imagine an event where the audience takes the reins, curating the perfect musical experience by making real-time requests and communicating with the band. Today, we’re thrilled to introduce you to uRequest Live, a groundbreaking platform that does exactly that. In this episode of the Event Tech podcast, we’ll explore the journey of uRequest Live, from its inception to its evolution during the pandemic, and how it has transformed the event entertainment landscape.

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. So can in-kind sponsorships for events help you meet your event goals?

The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. Our thriving community includes event planners, marketers, sponsors, technology providers, and more, and we’re all committed to improving our craft and the industry. As part of our ongoing commitment to progress and improvement, we’re changing platforms.

Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products.

Amid industry-wide event budget cuts, global inflation, and nationwide layoffs, teams across the events industry are forced to decide which things to keep, remove, or reduce in the budget. So in this episode of the Event Brew podcast, the crew shares their thoughts on what they’d keep, cut, and remove. But before we dive into budgets, let’s introduce our special co-host, Xander Castro. Our history with Xander started years ago when he worked for Endless as a freelance ghostwriter.