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This year has brought with it some of the most significant changes — and challenges — the industry has ever seen. The culprit? Top of the list is the maturation of AI, which has resulted in sweeping shifts to shopper and search behaviour, traffic and revenue declines and technological overhauls.​ PI LIVE Europe - Festival of Partnerships arrives as publishers, brands, networks, affiliate managers, and everyone in between search for answers.

A brand investing more in influencer marketing faces a bigger question than how to run more campaigns. It needs to decide which influencers to work with, what those collaborations should achieve and how the results will inform its next investment. Those decisions belong together, even when the software supporting them does not. Think about the last time you moved home. Updating your address with the bank didn’t automatically update your insurer or broadband provider.

Good afternoon and welcome back to another Influencer Insider! It's been a wild week of news. Reese's launched a new Halloween campaign, INSTANTLY setting the highest bar for the seasonal campaign run we can expect until Christmas. TikTok also launched some new AI-powered smart search tools. You need to check those out if you're an influencer or brand marketer, ASAP.

PI LIVE is just around the corner, and this year, we're launching the Influencer Commerce Summit. Expect hot discussions, actionable strategies, and fresh perspectives on how creator marketing is driving measurable business growth.

Published: October 08, 2026, 10:24 am {shareOpen = false}, 2000)"> Share to X {shareOpen = false}, 2000)"> Share to Bluesky {shareOpen = false}, 2000)"> Share to Facebook {shareOpen = false}, 2000)"> Share to LinkedIn {shareOpen = false}, 2000)"> Share by email Exclusively for Partner+ members Become a Partner+ member Already have an account? Sign in

Published: October 08, 2026, 10:25 am {shareOpen = false}, 2000)"> Share to X {shareOpen = false}, 2000)"> Share to Bluesky {shareOpen = false}, 2000)"> Share to Facebook {shareOpen = false}, 2000)"> Share to LinkedIn {shareOpen = false}, 2000)"> Share by email Exclusively for Partner+ members Become a Partner+ member Already have an account? Sign in

The CUG offering serves as both a key worker discount platform and a white label platform hosting bespoke offers for partners. Published: October 07, 2026, 4:36 pm {shareOpen = false}, 2000)"> Share to X {shareOpen = false}, 2000)"> Share to Bluesky {shareOpen = false}, 2000)"> Share to Facebook {shareOpen = false}, 2000)"> Share to LinkedIn {shareOpen = false}, 2000)"> Share by email CUGs are in vogue.

New research from Manychat proves niche creators bring the ROI brands are looking for. Published: October 07, 2026, 3:39 pm {shareOpen = false}, 2000)"> Share to X {shareOpen = false}, 2000)"> Share to Bluesky {shareOpen = false}, 2000)"> Share to Facebook {shareOpen = false}, 2000)"> Share to LinkedIn {shareOpen = false}, 2000)"> Share by email This post is for subscribers only Subscribe for free Already have an account? Sign in

Halloween campaigns are a battle of the confectionery, and Reese's has made a fantastic bid for the top spot. Published: October 05, 2026, 7:12 pm {shareOpen = false}, 2000)"> Share to X {shareOpen = false}, 2000)"> Share to Bluesky {shareOpen = false}, 2000)"> Share to Facebook {shareOpen = false}, 2000)"> Share to LinkedIn {shareOpen = false}, 2000)"> Share by email October is upon us, meaning it's officially time for spooky season advertising.

TikTok is rolling out a new suite of AI tools that could become essential for brands and marketers looking to capture high-intent audiences and turn social discovery into sales. Announced at Advertising Week NYC 2026, the updates cover conversational AI shopping, automated search advertising and deeper integration into popular developer AI workflows.