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This October, the Global Performance Marketing Awards (GMPAs) will be held at the Jumeirah Carlton Tower, London, for a night of celebration and recognition of the industry’s most outstanding players. Taking place on 20th October 2025, this year’s ceremony promises to be a brilliant experience, bringing together top professionals from the affiliate and performance marketing sectors.

In a surprising development shaking up the world of AI, leading SEO consultant Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s own ranking signals. It’s a shift that could fundamentally alter how brands approach online visibility. Hello Partner! Want to read more? Register for free to become a member and enjoy reading the rest of this article. Sign up now Already have an account? Sign in

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B2C brands have long used humour and personality to win trust. Social media took this to the next level. Think Duolingo, Currys, Ryanair. But personality isn’t just for consumer brands. It’s shaking up B2B content too. On 3 September 2025, we sat down with Henry Hayes, Head of Marketing at Passionfruit and a B2B creator with over 10,000 followers.

“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing CJ’s CEO, Santi Pierini, speaks with Sol Wilkinson on everything from affiliate Dune analogies, to why our industry has as much potential as the iPod, and a range of developments for CJ this year.

Few voices are better placed to unpack the legal nuances of the creator economy than Bunmi Jenfa. A risk analyst by day and the founder of The Fashion Law Edit by passion, Jenfa is carving out a new path for legal literacy in the creator economy. Ahead of her appearance at this year’s CreatorFest, we sat down with her to discuss her unexpected career journey, the rise of legal issues in content creation, and why creators can no longer afford to ignore the fine print.

Australian cashback platform Cashrewards has announced it will be closing down, ceasing operations from 12pm AEST, Monday 8 September. In an email sent to partners, the company explained that it will stop sharing deals with immediate effect, and the site will shut down entirely on Friday, 24 October 2025. The message reassured members that all cashback will be returned to bank accounts before this date.

ZeroClick is hardly two weeks old, but it’s already made a splash in the emerging AI ads space. The platform provides ‘contextual advertising’ in AI search platforms. Essentially, advertisers choose what keywords they want to rank for, and AI platforms weave them into certain answers in a way that, hopefully, feels natural and useful. It is not the only platform offering this kind of solution. Despite its nascency, the area has already become fiercely competitive.

The Performance Marketing Awards are back, and 2026 marks a special milestone: the 20th edition of the industry’s most prestigious event. Set for 12th May at London’s iconic Grosvenor House Hotel, this anniversary celebration promises a night of recognition, inspiration, and networking. Over the past two decades, the PMAs have championed innovation, creativity, and measurable results across performance marketing.

When two B2B powerhouses come together, the impact is hard to ignore. Edenred, an international payment service provider, acquired the employee engagement platform Reward Gateway in 2023. The move brought together two established players with complementary strengths, creating one of the world’s most effective and forward-thinking employee benefits and rewards platforms. Today, Edenred operates in 45 countries, serving more than 2 million corporate clients and 60 million users.