HER Certified - Cathy Droz

By: Cathy Droz – Founder- HER Certified I talk about Customer Experience all the time. In automotive retail, dealerships, service departments and businesses of all kinds, we spend countless hours discussing how customers should be welcomed, listened to, respected and appreciated. We send surveys, ask customers to rate us from 1 to 10, watch our Google reviews, celebrate five stars and train employees to say thank you.

By Cathy Droz I’ve test-driven over 700 vehicles for manufacturers, from sports cars to family SUVs. I know horsepower, torque, and the latest safety features. But teaching my granddaughter to drive? That’s a whole new test drive, one that doesn’t come with a press kit and 700 different vehicles to adjust to. www.hercertified.com As a grandparent, I want to be one of the trusted adults who helps her learn the road.

By: Cathy Droz When my daughter Julia told me she wanted a white 2018 Jeep Wrangler Sahara, my first response was immediate. “Are you sure? What’s wrong with your SUV?” Her answer came quickly. “Nothing. The kids are getting older, Sofia already drives, and I want something for me that is fun and unexpected. Something where I can take the top off and…” I interrupted her. “And put ducks on your dashboard?” She looked at me completely confused.

When the Desert Finally Gets Rain By: Cathy Droz – www.hercertified.com and Michael Petersen – www.raiseahood.com HER Said (Cathy): If you’ve lived in Arizona, Nevada, or any desert city, you know we treat rain like a long-lost friend. We even have a name for our big dust storms, a “Haboob”. When the monsoon hits and rain mixes with desert dust, it’s dramatic, unpredictable, and always photo worthy.

What restaurants, hotels, street vendors and even New York City police officers reminded me about building trust, loyalty and lasting customer relationships. By Cathy Droz, Founder of HER Certified Whenever I tell people I was born in Queens and raised on Long Island, someone usually attempts a New York accent. Suddenly, “coffee” becomes “caw-fee,” and Long Island becomes “Lawn Guyland.” Others look surprised and say, “I can’t believe you’re from New York.

The holidays aren’t just good for gift shopping. They’re one of the best windows all year to buy a car. But walking onto a dealership lot alone can still feel like showing up to a negotiation someone else already decided the rules for. Here are holiday car buying tips for women who want to walk out with a great deal, on their own terms. Dealerships have year-end sales targets to hit, and manufacturers know it.