Mews Global Head of Marketing on career pivots, the promotion she did not get, and why hard work is only part of the formula. Jessica Snavely was never destined to be a marketer, but now leads global marketing strategy to drive growth for one of hospitality’s most innovative technology companies, Mews. She studied statistics and actuarial science at Purdue, passed her financial mathematics exam, and planned for a career in insurance. Instead, she became an entrepreneur.