Release a helium balloon on a bright, sunny day, watch it magically float up into the sky, and I dare you not to feel some variety of exhilaration, a sense of wonder, a longing for freedom, suspense.... It's like a 21-gun salute, but quieter. It's like a Chinese Sky Lantern ceremony, but for the daytime. People release big bunches of balloons for memorial services, grand openings, birthday parties and parades. It's just a Thing We Do, and it's fun.