IABC

As the communication profession continues to evolve, industry leaders are navigating increasingly complex challenges around AI, trust, reputation, workforce engagement, and business impact.

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Effective communication isn’t about completing the brochure, video or website — it’s about what the communication needs to accomplish and how successful it is at doing just that — it’s the WHY are you doing the communication in the first place.

Editor’s note: This article is part of the Gold Quill spotlight series, highlighting award-winning communication projects recognized for strategic excellence and measurable impact.

IABC’s international committees are a critical component of our governance structure. International committees, task forces, and Shared Interest Groups (SIGs) help develop programs, represent members in decision-making, and help further the goals of the board and the association at large. Serving on an IABC international committee is a wonderful opportunity to gain leadership experience, refine skills, and work hands-on with leaders around the world.

Early in my career at a global public relations (PR) agency, the headquarters published an internal directory profiling consultants across the global technology practice. Alongside our names and titles, we were each invited to contribute a short industry insight. Mine was simple: within a few years, I didn’t believe technology would remain a separate practice area because technology itself would soon become central to nearly every business.

Every communications professional has experienced some version of this scenario: a stakeholder reaches out convinced the organization “isn’t hearing enough” about their initiative and proposes the obvious solution — more communication. More emails. More articles. An internal newsletter titled The Daily Download because all good communication requires alliteration, or a video series called Client Care on Air that felt far more exciting during the brainstorm than it did by episode three.

Moderator: Anuja Kale-Agarwal , National Director of Communications and Social Media, PwC Canada Panelists: The Wall Street Journal recently reported that the percentage of job postings on LinkedIn mentioning “storyteller” doubled between 2024 and 2025. While concern about task replacement among communication professionals is real, there is also a growing need for communicators who can cut through AI noise and craft meaningful narratives.

After seven years of research, Zora Artis and Wayne Aspland reveal why leadership teams leave strategy meetings with completely different understandings — and why comms is left to fix the fallout. This month we’re replaying an episode from Stories & Strategies, the official podcast partner of the IABC World Conference 2026. Tune in as host Doug Downs chats with Zora and Wayne to learn what’s really driving the gap and what communicators can do about it.

ABC is proud to partner with Clear Leaders to bring you new, global research exploring one of the most persistent challenges facing organizations today: strategic alignment. Based on insights from more than 50 CEOs, chiefs of staff, and senior leaders around the world, "From Groupthink to Governance" examines why alignment remains elusive — and what leaders can do to close the gap between strategy and execution.