The Internet Advertising Bureau UK (IAB UK) is the trade association for online and mobile advertising in the United Kingdom, founded in 1997. It promotes growth and best practice for advertisers, agencies and media owners and creates the right environment for digital advertising to thrive. Source
2:00pm -2:20pm The Power of Sound and implications for advertisersJohn Paul Hughes, Group Creative Director, Bauer Media As the medium of sound continues to grow with new technological advances, let Bauer Media take you on a short journey from darkness to enlightenment on the true power of sound and radio – the original 'Virtual Reality' medium.
To embed a video into your website or blog follow these short stepsClick the Get Code button located under the video player. Select Embed from the drop down. Click the Embed button. Select the code and copy or click Copy Code. Take the copied code and paste into your website or blog. Any problems please do get in touch by emailing email@example.com.
• 17.3pc rise is highest annual growth rate for 9 years• Mobile driving almost entire growth, up 51pc• Mobile video the fastest growing ad format, up 103pcDriven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016 – according to the Internet Advertising Bureau UK / PwC Digital Adspend report. The last time annual growth was higher was 2007 (38pc).
See the New Era of TV Panel chaired by Jana Eisenstein, EMEA MD at Videology with panellists: Graeme Hutcheson, Head of Sky AdSmart at Sky Media, Lindsey Clay, CEO at Thinkbox and Dino Myers-Lamptey, Head of Strategy at the7stars.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".