iGamingFuture

DraftKings has agreed a sponsorship deal with Prime Video covering its NHL broadcasts in Canada during the 2026-27 season. Under the agreement, DraftKings will become the exclusive sportsbook and online casino integration sponsor of NHL on Prime, including Wednesday Night Hockey and selected Stanley Cup playoff coverage. The partnership, supported by Omnicom Agency, will include DraftKings branding during pregame coverage, live games and intermission segments.

Responsible business in iGaming goes beyond commercial performance. It can also mean using industry partnerships to support meaningful social initiatives and building systems that put player wellbeing at the center of the gaming experience. This approach connects Makeberry and WinSpirit, two companies working in different areas of the iGaming ecosystem. They collaborate commercially and also support a social cause together.

Oddin.gg, the B2B supplier of esports betting and fast betting content, this week launched eHockey, a round-the-clock head-to-head ice hockey product delivering approximately 1,600 studio-produced matches a month, and confirmed the expansion of titles including eFootball, eTouchdown, and eBasketball.

Play’n GO, the world’s leading casino entertainment provider, has released the following comment today in response to the provisional executive order imposed by the Brazilian Government to ban online betting and gaming in Brazil: “The situation in Brazil is a reminder that sustainable growth and public trust are not optional extras, they’re fundamental to the long-term success of any regulated gambling market.

Olimpo.bet has extended its sportsbook technology partnership with Kambi through a new multi-year agreement in Peru. Under the renewed deal, Olimpo.bet will continue to use Kambi’s Turnkey Sportsbook to power its sports betting operations in the regulated Peruvian market. The agreement covers Kambi’s managed sportsbook technology, including pricing and trading, risk management and tools that allow operators to customise their betting products.

EGT has recently made an installation in two venues of JVH gaming & entertainment, the operator with the largest number of casinos in the Netherlands. The Bulgarian company has provided the popular Jack’s Casino Gilze-Rijen and Jack’s Casino Nijmegen Dukenburg with PH 50 V AWP cabinets, designed specifically for the Dutch market.

As the Spanish government is preparing another round of gambling restrictions, licensed operators are now indicating that they will resist these measures as much as possible. Measures in the process of being launched include cross-operator deposit limits and a new central, DGOJ-mandated problem gambling detection algorithm. In the longer term, the Spanish government intends to amend the country’s gambling act and introduce, among other things, significant new marketing restrictions.

Pragmatic Play, a leading content supplier to the iGaming industry, is gearing up for its landmark Kevin Hart collaboration with a huge prize drop promotion totalling €1,250,000*. PROMOTIONS PLAY with KEVIN From 19 October to 2 November, players will have the opportunity to win Free Chips by collecting the letters ‘P-L-A-Y’ in Kevin’s Picks live casino games (see notes to editor) or by collecting ‘K-E-V-I-N’ across Pragmatic Play’s entire range of slots.

Facing defeat in imminent presidential elections, Brazil’s fabled political gunslinger Luis Inácio Lula da Silva has made one final, perhaps fatal, throw of the electoral dice. Defying commonsense and economic reality, this hero of Latin America’s progressive left has resorted to military dictatorship-era emergency legislation and banned the nation’s nascent but booming online Bets industry.

The BGC Machine Games Duty warning has intensified as the Betting and Gaming Council cited EY modelling that a proposed 40 per cent rate could close nearly 1,500 betting shops, with new polling in the constituency of Prime Minister Andy Burnham finding more than half of residents believe betting shops contribute to community life.