Imaging Resource

Sirui has expanded its Vision Prime lineup with three new full-frame cinema lenses. The new 15mm T1.6, 75mm T1.4, and 150mm T4 Macro join the existing 24mm T1.4, 35mm T1.4, and 50mm T1.4, extending the series from ultra-wide to medium telephoto focal lengths. The original trio earned a Best of Show award at NAB Show 2026, with Sirui describing the recognition as validation of its commitment to optical innovation.

SG-Image has expanded its budget-friendly AF 25mm F/1.8 lineup with a new version for Micro Four Thirds cameras. The affordable autofocus prime was previously available for Sony E, Fujifilm X, and Nikon Z APS-C mirrorless systems. Mounted on a Micro Four Thirds camera such as the OM System OM-5 Mark II, the lens delivers a 50mm full-frame equivalent field of view.

Sony’s rumored FX5 cinema camera continues to gather momentum ahead of its expected debut later this month. Just days after Sony confirmed that a new RX10-series camera will be unveiled this week, another round of leaks has revealed additional details about what could become the successor to the FX3. While Sony has yet to officially acknowledge the camera, multiple reports from reliable rumor sources suggest an announcement is drawing closer.

Sony has officially teased the long-awaited successor to its RX10 IV bridge camera, all but confirming that the RX10 V will be unveiled next week. The teaser, posted across Sony’s social media channels, carries the tagline “The wait is over” alongside the silhouette of the upcoming camera. The message is particularly fitting given that the RX10 IV debuted in September 2017, leaving photographers waiting nearly nine years for a successor.

TTArtisan has introduced one of the most affordable full-frame autofocus prime lenses on the market with the new AF 50mm F/1.8 Neo. Available for Sony E, Nikon Z, and Leica L mounts, the new standard prime is priced at just $89, making it an attractive option for photographers looking for an inexpensive everyday lens. The 50mm F/1.8 is the first lens in TTArtisan’s Neo series, which debuted earlier this year as a lineup of budget-friendly autofocus primes.

One of Sony’s most popular full-frame mirrorless cameras is now available at one of its best prices of the year. As part of B&H Photo’s July 4th sale, the Sony A7 IV is currently discounted by $500, bringing the price down to just $1,998. The Sony A7 IV has earned its reputation as a dependable hybrid camera for photographers and filmmakers alike.

B&H Photo’s 4th of July sale is bringing significant savings on photography gear, and one of the standout offers is on Nikon’s high-resolution mirrorless camera. The Nikon Z7 II is currently $600 off, bringing the price down to just $1,896.95 for a limited time. The Z7 II is built for photographers who prioritize image quality without giving up modern hybrid features.

Apple’s next-generation iPhone lineup is still months away, but rumors continue to paint a clearer picture of what to expect. The latest reports include claims of a leaked drop test video for the iPhone 18 Pro, while new details have also emerged about Apple’s long-rumored foldable iPhone. According to current reports, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and the rumored iPhone Ultra in September.

If you’ve been waiting for the right time to invest in Nikon’s flagship hybrid camera, B&H Photo’s 4th of July sale has delivered one of the biggest discounts we’ve seen. The Nikon Z8 is currently $900 off, bringing the price down to $3,396.95 for a limited time. Positioned just below the Nikon Z9, the Z8 packs nearly all of the flagship’s imaging capabilities into a smaller and lighter body.

Tamron may be working on another unconventional zoom lens. A newly published patent application reveals that the company is exploring the design of a 50-130mm F/2.8 zoom, a focal range that sits somewhere between a standard zoom and a traditional telephoto. While there is no guarantee the lens will reach production, the filing offers an interesting look at what Tamron could be developing for the future.