Imbibe Live

Complimentary Welcome Drink & Snack: Be among the first 50 arrivals and receive a free welcome drink and snack to kick off your evening in style! Guest Bar Shift: Enjoy exquisite cocktails crafted by renowned mixologist Sam Orrock from Wax On Berlin, ranked No.29 in the worlds top 50 best bars! Signature Cocktail: Delight in the specially created Imbibe Live Rhubarb Gimlet, featuring: San Cosme Mezcal Burnt Lavender Rhubarb Cherry Stone Lime

On Tuesday, 2nd July, at 2:30 pm, I will be hosting a cocktail masterclass entitled “The Culture of Cocktails.” This title truly reflects the influence that culture and heritage have had on the creation of all three brands we are featuring. Each of the founders will guide you through a cocktail-tasting session while sharing their brand ethos and product details.

Did you know zebra striping isn't just for zebras? It's the latest drinking craze! According to Kam Insights' recent research in partnership with Lucky Saint, 31% of consumers leave venues early due to poor low and no-alcohol options. But fear not, there's a growing demand for these alternatives, and it's time to hop on board! Kam Insights' study reveals that lower strength drinks are on the rise.

© 2024 Reed Exhibitions Limited ("RX"). Imbibe Live, RX, and Reed Exhibitions are trade marks of Reed Exhibitions Limited and its affiliates. RELX and the “RE” logo are trade marks of RELX Group plc, used under licence. Reed Exhibitions Limited is a private limited company, having its registered and principal office at Gateway House, 28 The Quadrant, Richmond, Surrey, TW9 1DN, registered in England and Wales with Company No. 678540.

Every year I’m excited to come to Imbibe to see what’s happening at the forefront of the drinks industry. Right now, a lot of the media focus about drinks seems to be on the idea that Gen Zs aren’t drinking as much as the generations before them, and so the future of the drink’s biz is doomed. I don’t think it’s as bleak as that at all. There are loads of us across all generations who love and buy drinks, and the best thing about this moment in the drink’s world is the choice available to us.

Beer is often overlooked as a slushy ingredient, but using kettle soured beers like Berliner Weisse and Gose can be a tastier alternative than you might think, it also lessens the need to use expensive ingredients like citrus fruit, which could potentially be in short supply as the latest round of Brexit checks kick in and bad weather across Europe affects food supplies.

The local microbiome is essential in wild or spontaneous fermentation, resulting in distinct and lively flavours that represent the environment. Kombucha, wild-fermented mead, and even local beers can provide a particular regional flavour to your cocktails. For example, integrating a locally brewed wild ale with its acidic, nuanced overtones can transform a simple drink into an unforgettable sensory experience.

The Sommelier Wine Awards (SWA) made a triumphant return after a four-year break, captivating the UK's on-trade scene with a spectacular showcase of wine excellence. Organized by Agile Media in collaboration with Imbibe Live, this year's competition drew sommeliers from renowned venues nationwide, fostering a vibrant environment for wine appreciation and knowledge exchange.

As the weather warms up, there’s no better time to revisit your beer offering, refreshing it with some of the hottest new names in brewing from across the UK. Admittedly, times are tough for the country’s brewing scene, with breweries closing faster than they’re opening at the moment, because of a variety of factors. All the more reason to support these up-and-coming producers, all of which have a focus on supplying trade in the UK.

Bartenders draw on a wide variety of influences when creating cocktails, whether it’s making use of the local spirits from countries around the world, or increasingly taking inspiration from the many diverse culinary traditions across the globe.