Immediate Future Limited

June 25, 2026 If you’re a small business owner, you probably know how challenging it can be to attract new customers online while juggling everything else that comes with running a business. That’s why Pinterest’s latest announcement is worth paying attention to.

June 23, 2026 Social media in 2026 is brutally crowded. Everyone is posting, everyone is optimising, and most brands are still trying to sound like a polite corporate email with a ring light. If you want to stand out, you need more than consistency. You need identity. The brands that win are not necessarily the biggest or the loudest. They are the ones that feel instantly recognisable because they commit to a clear voice, a clear point of view, and content that people actually want to share.

June 18, 2026 The latest insights from Reuters into news consumption behaviours sees social media topping the table. We look into why this is, and how it’s all potentially come about. The 2026 Digital News Report from Reuters revealed social’s top place in the news standings – based off of 85,000 respondents across 48 regions. It’s perhaps not surprising to also see that trust in news has never been lower either. Is news being found or followed?

June 16, 2026 Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram will initially suggest topics based on how you already interact with content on the platform, and users can then tweak those preferences to help shape their feed.

June 10, 2026 For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally more cautious, it becomes even more noteworthy. In the blog we published on Monday, CJ explains how a joined-up social commerce approach helped Motocaddy achieve that outcome. The interesting part is not simply the number itself.

June 9, 2026 In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push this content further, because it feels more credible, and earns more attention than the posts coming from your brand channels.

June 8, 2026 A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x and 4x, achieving 6x reflects far more than increased content output or media spend. It is the outcome of a well-engineered social commerce system. The result comes from alignment.

June 4, 2026 B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the commercial impact is unclear. Marketing is then left explaining the gap between platform metrics and business outcomes. It was a theme that came up repeatedly in a recent LinkedIn Live discussion between Tom and CJ.

June 3, 2026 DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app checkout have made the distance between “I like that” and “I’ve bought that” beautifully short. The growth is hard to ignore.

June 2, 2026 TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious player in the world of e-commerce.