IMRG - The UK Ecommerce Association

By Mike Viscione, Head of Channel Sales at ReBound Returns Omnichannel retail has long been framed as a customer experience challenge: how to make shopping feel connected across stores, websites, marketplaces and apps. Increasingly, however, its impact is being felt much deeper within retail operations. As retailers invest in larger-format concept stores and broaden their routes to market, omnichannel is reshaping the structure of supply chains themselves.

By Mike Viscione, Head of Channel Sales at ReBound Returns Charlotte Tilbury’s arrival in Boots stores this summer is a sign of a wider transformation taking place across retail. The partnership, which brings the beauty brand into 31 Boots locations nationwide, reflects changing consumer expectations around where and how they discover premium products.

By Thomas Bailey at nShift As of 12 August 2026, the EU’s Packaging and Packaging Waste Regulation (PPWR) reaches general application. Most coverage focuses on sustainability. For anyone running fulfillment, the impact is more operational. Packaging is now operating data you have to measure and document alongside a parcel’s weight, carrier, and cost. Brexit does not put UK sellers outside that.

By Ellie-Rose Davies, Content Manager at IMRG Across the IMRG community, AI continues to be a key focus this year. But as adoption grows, the conversation is moving beyond whether retailers are using AI to where it is delivering the most value. From product discovery and conversion to operations, fulfilment and post-purchase, we explore where retailers are seeing the greatest impact.

By Parcel Perform Here is an uncomfortable experiment for any eCommerce brand leader: open ChatGPT and ask it to recommend brands in your own category, in your own market. Then do the same in Gemini and Perplexity. Now count how many times you appear. If your brand is like most of the household names we analysed, the answer is: roughly one time in three. The other two answers went entirely to someone else, and no dashboard you currently own recorded the loss.

By Aynsley Peet, Head of Growth at The Pixel Social media has firmly established itself as one of the most influential channels for product discovery. Whether it’s a recommendation from a creator, a product review, or a targeted advert, consumers are increasingly turning to social platforms to find new brands and products.

By ShoppingIQ Google continues to invest heavily in AI-powered campaign management, and one of it’s latest enhancements, Campaign Guidance, is designed to help advertisers build more effective experiments and make smarter optimisation decisions. Testing has always been one of the most powerful ways to improve campaign performance.

By Ellie-Rose Davies, Content Manager at IMRG The British weather may be predictably unpredictable, but one thing is certain: it has a habit of reshaping consumer demand overnight. This summer has already brought soaring temperatures, heavy downpours and everything in between, creating peaks and troughs for some retailers. While some businesses have capitalised on surging demand, others have been left scrambling to keep up.

By fulfilmentcrowd For online retailers growing fast in the UK, expanding into Europe is often the next step in a typical brand journey. But launching into new regions often means investing in localisation, marketing, logistics, customer service and compliance before there’s any certainty that demand exists. While the opportunities are substantial, the risks are, too.

By Barley Laing, the UK Managing Director at Melissa The retail world is in the midst of an agentic commerce revolution, as fast evolving proactive AI agents autonomously research, compare and complete purchases on behalf of consumers. It is no surprise that agentic commerce is beginning to transform the retail industry, like many others, by automating operations, enabling real-time decision making and personalising shopping journeys.