inBeat Agency

Atlanta is a serious digital marketing market. The city has major consumer brands, B2B companies, healthcare networks, startups, and local service businesses that all need different agency types. Some brands need Google ads and fast lead flow. Others need content marketing, local SEO, web design, or a better channel mix before they increase spend. So, the search for the right agency can get quite complicated.

Social commerce is exploding, and e-commerce brands that act now are the ones set to win big. In 2023, social commerce revenue was already over $700 billion. By 2028, it's expected to surpass a staggering $1 trillion. If you don't have a social media advertising strategy for your e-commerce brand, you’re already falling behind competitors who do.

Digital advertising in e-commerce is evolving at a rapid pace in 2026, as online purchases are expected to account for around 21.1% of all retail sales. This highlights the increasing role of platforms like Facebook, Google, and TikTok in digital marketing. Each of them offers unique opportunities and challenges. Therefore, it’s crucial to understand which platform can ideally align with your e-commerce needs and target audience.

Did you know that 85% of consumers find visual user-generated content (UGC) more influential than brand photos or videos? In fact, ALL content created by users generates 6.9 times higher engagement than brand-generated content. These stats highlight the power of UGC in building trust and driving engagement. However, to truly harness the potential of UGC, it’s essential to repurpose it effectively.

A Stackla survey showcases the power of user-generated content (UGC): a whopping 79% of people say UGC strongly influences their buying choices. Additionally, consumers find UGC 9.8 times more impactful than influencer content when deciding what to purchase. Therefore, whether you’re a business owner, social media marketer, or launching a new venture, tapping into UGC is crucial to getting your products and services noticed by the right audience.

Sometimes you’re running ads, spending budget, and seeing numbers move, but it’s not always clear what’s actually driving results. Programmatic media buying promises efficiency and scale. But we know first-hand that it tends to feel opaque, hard to control, and even harder to measure properly. You’re on the right page if you want to try this tactic, though. This guide breaks it down without the usual abstraction.

Choosing between TikTok ads and Facebook ads is like choosing between a crossbow and a fishing pole. Fishing poles are better for fishing, and crossbows are better in a zombie apocalypse. You need to set your goals – marketing goals in this case. As a go-to TikTok ads agency, we’ll teach you how to do that. This guide discusses key differences in TikTok ads vs. Facebook ads starting from your campaign objectives.

Did you know an average person is exposed to an estimated , yet only a small fraction of ads actually leave a lasting impression? In such a crowded industry, a strong, attention-grabbing hook can make all the difference between an ad that gets ignored and one that drives action.The right hook can be the deciding factor for your ad’s success.

As ad fatigue climbs and people lose trust in traditional ads, advertising has donned a new, more authentic-looking face with the help of TikTok. The platform is the home of user-generated content, promoting creative, approachable videos of everyday people. You can leverage that to your advantage because UGC-based ads have a 400% higher click-through rate and cost 50% less than traditional ads. This guide will show you how to start your TikTok advertising journey.

Keeping a customer costs five to seven times less than acquiring a new one. From our perspective, that stat is virtually impossible to ignore. The problem is that, in our experience, many marketers still make retention decisions on instinct. That’s without benchmarks that actually match their business model. This article helps you change that. You'll find 90 verified statistics, metric definitions, industry benchmarks, and clear takeaways.