Inconspicuous Consumption
Newsletter (Digital)
These days my work is focusing on objects, artifacts, design, and memories, all of which I tend to examine in excruciating detail. That’s what Inconspicuous Consumption is about. Source
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Recent Articles
Search ArticlesWhere Should the Apostrophe Go on a Vertically Lettered Sign?
I was walking down Canal Street in Manhattan the other day with my friend (and IC reader!) Adriene Zepka when I noticed the Drake’s sign shown above and stopped to take a photo of it. “Wait, you’re photographing that?” she said. “What’s so special about it?” The answer, of course, is that the Drake’s sign presents one possible answer to an eternal typographic question: Where should the apostrophe be positioned on a vertically lettered sign for a business with a possessive name?
The Pleasures of Poor Product Design Original
(Photo © Katerina Kamprani — The Uncomfortable) Note: This post is not paywalled. Enjoy! — Paul As you all know, I’m a big fan of good design. But I recently learned of a project devoted to bad design, and I can’t get enough of it.
H-Bomb: A Frank Lloyd Wright Typographic Mystery
December 5th, 2025. (Photo by Jonathan Hoefler) Note: This is the first part of a two-article series. Also, it is not paywalled. Enjoy! — Paul The photo above, taken about two and a half months ago, shows the entrance to Unity Temple, a Unitarian Universalist church in the Chicago suburb of Oak Park, Illinois. Designed by the renowned architect Frank Lloyd Wright (himself a lifelong Unitarian), it opened in 1908 and is sometimes referred to as the world’s first modern building.