The challenge of marketing for financial advisers is not a lack of ideas. It is a lack of action. Abbey Minogue, account director at Capital Outcomes, works with advice firms across the country and sees the same pattern repeat itself. Practices spend months planning, refining, and debating their marketing approach before doing anything at all. By the time they feel ready, momentum has stalled and the opportunity has moved on. Her view is direct: stop waiting for perfect, take action.