Details Category: Inside Golf Published: 2026-06-10 By Barry Lotz, J.D., Ph.D. Director, PGTAA In today’s golf apparel market, too many shirts look like variations of the same template: overly loud graphics, predictable cuts, synthetic-feeling fabrics, and styling that often sacrifices sophistication for trendiness. Then along comes the new SS26 Golf Collection from Ben Sherman, and suddenly, golf fashion feels refreshing again.