Inside Outdoor Magazine
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We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.
Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales. Source
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Media Outlet details
| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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| Frequency | Quarterly |
Recent Articles
Search ArticlesOutdoor Alliance Welcomes Runners for Public Lands
Outdoor Alliance announced that Runners for Public Lands has joined the coalition as its newest member organization. Runners for Public Lands joins nine organizations advocating for human-powered outdoor recreation and working together to protect public lands and waters. As trail running continues to grow in popularity across the country, runners have emerged as an increasingly important constituency for public lands, said the Alliance.
Nikwax Achieves Highest bluesign Rating
Aftercare brand Nikwax has achieved the highest possible rating, Level 4 “Aspirational” following its latest bluesign Company Assessment. Bluesign evaluates production sites and suppliers on a scoring system consisting of four specific levels, with tier 4, or “Aspirational” being the highest achievable tier.
onX Launches In-App Emergency Assistance for Safer Backcountry Adventures
onX,an outdoor navigation platform for backcountry adventurers, announced the launch of onX SOS, a new in-app emergency assistance service powered by Overwatch x Rescue (OxR). onX SOS expands onX’s navigation and mapping capabilities to include safety services within the navigation app millions of adventurers already use.
MiiR and SanMar Announce Wholesale Partnership for Apparel and Bags
MiiR, the Seattle-based lifestyle brand known for its drinkware, announced a new wholesale partnership with SanMar, the largest wholesale imprintable apparel supplier in the United States. This partnership brings MiiR’s newly launched apparel and bag collection to organizations seeking premium offerings for corporate gifts, employee recognition programs, hospitality offerings and event experiences beginning in July.
Heritage Outdoor Group Acquires Badlands
Heritage Outdoor Group announced the acquisition of Badlands, a hunting backpack, gear, and apparel brand, from W. C. Bradley Co. Terms of the transaction were not disclosed. Under Heritage’s ownership, the brand will continue serving its dealers and customers while investing in product development and long-term growth. “We’re incredibly excited to welcome Badlands to the Heritage family,” said K. Camp Bailey, Chairman of Heritage Outdoor Group.
Hikers Will Pay for Tools Pack Out Their Poop
A first-of-its-kind study conducted on Mt. Elbert, Colorado’s highest peak, found that the vast majority of alpine hikers are willing to pack out their human waste. Indeed, the study revealed that the biggest barrier to responsible backcountry waste disposal; it’s having the right tools. And hikers are willing to foot the bill to be more prepared.
Second Annual Switchback Spring Concludes, New Dates Announced
Outdoor industry event Switchback Spring concluded its second-annual event last week having hosted more than 1,200 attendees from 46 states and 16 countries for three days of business and learning in New Orleans. Switchback Spring once again opened with a full day of retail education sessions.
What Fraud Really Looks Like in Outdoor Retailing
By Kara Holthaus Outdoor and sporting goods retailers have a fraud problem that doesn’t always look like fraud, making it difficult for store teams to catch. And it’s not new, REI had to address its issue with “serial returners,” noting a group of shoppers demonstrated a 79% return rate. The bad actors exploited a pattern of buying gear, using it and returning it.
Forest Service Proposes First National Policy for Climbing on Public Lands
The U.S. Forest Service is preparing to publish the agency’s first national direction for managing recreational climbing opportunities on national forests and grasslands.
Snaplinc Launches Personalized ESG Compliance Platform
Snaplinc Consulting and Snowsports Industries America (SIA) recently announced the launch of Tracebound, a B2B SaaS compliance intelligence platform built for product-based companies navigating the fast-changing and fragmented landscape of global sustainability regulations. The platform reportedly simplifies regulatory complexity and helps leadership teams strategically and proactively address critical operational compliance challenges.