Interpret

Skip to content Our labs in Culver City and Dallas are equipped with advanced rigs, user stations, dev kits, VR centers, and versatile focus group rooms, ensuring deep insight into your audience’s play behavior. We apply incisive research at every stage of development and have created unique methods, datasets, and communities to help our clients continuously evolve the meaning of play.

Disney+ exclusive series Loki continues to perform well for the platform. The season two finale attracted more than 11.2 million viewers worldwide, even higher than the first episode’s 3-day draw of 10.9 million viewers. Not only did the show further contribute to the setup for the rest of the MCU’s Multiverse Saga, but it also provided ample opportunity for big consumer brands to organically promote themselves to viewers across several episodes.

The long journey for publishing behemoth Activision Blizzard to be acquired by Microsoft for $69 billion finally ended in late October, enabling the Call of Duty and World of Warcraft publisher to be fully integrated into the team of Xbox studios. The deal, first announced in January 2022, faced battle after battle with regulators in numerous countries due to fears around Xbox monopolizing cloud streaming and big annual blockbusters like Call of Duty.

Gamers on Demand uses Interpret’s extensive panel of gamers, Good Gamer Group. Serving the United States, Canada, and the United Kingdom. Explore our extensive range of studies. With a diverse selection available, you can find the perfect fit for your research needs.

Skip to content Greenlight and Core Pillars Support. Actionable Development-Focused Feedback. Critic Expectations and Messaging/Positioning Recommendations. Improve Positioning in New or Unique Markets, Platforms, or Genres. Each syndicated teardown examines and deconstructs a major title that’s generating headlines in the industry.

Behavioral/Choice Modeling Consumer Segmentations Monadic Product Concept Tests Multi-market Online Surveys TAM/Market Demand Estimates TURF Analysis/Regression Van Westendorp Pricing Analysis Ad Effectiveness Tests Max Diff Analysis KANO Analysis Focus Groups In-depth Interviews Messaging/positioning Tests Path-to-Purchase Mapping Shop-along Research Brand Analysis Concept Tests Asset/Play Tests Mobile App UX/UI Ethnographic Studies MROC (Managed Research Online Community) Business Model...

Should the deal get approved, Microsoft’s record-breaking $68.7 billion acquisition of Activision Blizzard will transform the video game landscape, vastly expanding the Xbox division’s portfolio of IP and its first-party studio system – which has already swelled in recent years through purchases of major developers like Bethesda, Double Fine, Obsidian, inXile, Playground, Ninja Theory, and more.

When Ubisoft became the first major games publisher to throw its hat into the NFT (Non-Fungible Token) ring last year, the gaming community’s reaction was mixed. Given the experimental nature of their exploration, the French publisher took the feedback to heart and has said that NFTs represent a “major change that will take time.” More recently, Square Enix president Yosuke Matsuda said that the Final Fantasy publisher is also exploring how to implement NFTs in its games.

This August, Knowles Corporation, one of the world’s largest suppliers of audio technology, mapped its vision of the future of audio technologies, including TWS (true wireless stereo). TWS is a technology that sends different signals to two separate (usually) Bluetooth-connected speakers, in perfect synchronization, creating stereophonic sound. TWS is the technology that will likely dominate most multi-speaker implementations in the future.