Invidis

Sony Electronics and Vitec are integrating Vitec’s IPTV and digital signage software directly into Sony Bravia professional displays. The global collaboration combines Sony’s display technology with Vitec’s Avedia platform. The solution targets enterprise environments, entertainment venues, hospitality, healthcare and public facilities. Vitec’s Avedia player will run natively on the SoC inside Bravia displays. The Android-based software eliminates the need for an external media player.

The latest invidis Market Map highlights the companies shaping the Benelux digital signage market, from leading systems integrators to specialist software developers and digital experience providers. Leading the market are First Impression, Dgtgroup (Digitopia) and Econocom. Together, they represent a mix of international experience and regional expertise, serving customers across Belgium, the Netherlands and Luxembourg.

Australian QSR operator Aktiv Brands is using Fusion Signage across its Bucking Bull Roast & Grill and Skewerz Kebabz restaurant networks, giving the company centralized control of digital menu boards and promotional content. The Brisbane-based company is using the cloud-based CMS to manage menus, pricing, special offers and marketing campaigns across both brands.

JC Decaux UK has installed 110 new DooH screens across London’s public transit network. The global out-of-home market leader is expanding its London Digital Network, known as LDN. According to JC Decaux, bus shelters received most of the brighter, higher-quality screens. That creates double-sided ad space at stops served by London’s famous red buses. The project also converted single-sided shelter panels into double-sided displays. The upgraded DooH sites are spread across the English capital.

On August 25, American country music legend Dolly Parton passed away at the age of 80. Numerous media outlets and celebrities paid tribute to the star, not only for her outstanding career but also for her social activism. The iconic DooH screen at Piccadilly Circus in London, the Piccadilly Lights, also joined in the tributes: On August 26 at 4:00 p.m. local time, commercials were interrupted for a 10-minute special domination.

Rituals is giving its European stores a major facelift. The cosmetics chain announced it will redesign 1,500 boutiques across Europe in August and September 2026. The work will be completed within 30 working days. Rituals says the project represents a €40 million investment. The stores will get a lighter, airier look. The interior design will also take on a more premium feel. A central concept spanning all stores is the Beauty World.

The dismantling of Stratacache’s media and software portfolio continues. Following the sale of digital signage software provider Scala to Vertiseit and the closure of several international subsidiaries, including operations in the UK and Canada, Stratacache has now divested another key asset: Premier Retail Networks (PRN).

It has been a while since I knocked out a guest post, but … it rained all yesterday and it is still raining today. So … no yard work. Cancelled golf game. And doing a kayak paddle on the lake across the lane would be miserable. So I’m reacquainting myself with my keyboard and screen. Hello, old friend.

For the past decade, the Gulf’s digital transformation story has been dominated by giga-projects. Whether it was Saudi Arabia’s Vision 2030 developments, smart cities in the UAE, or landmark tourism destinations across the region, digital signage often followed the cranes. The industry benefited enormously. Hundreds of LED installations, wayfinding systems, immersive visitor experiences, command & control centers, and retail flagships created a level of demand unmatched anywhere else in the world.

Every few years, industry observers predict that the Gulf’s digital signage boom has peaked. Yet time and again, the GCC proves the skeptics wrong. From Dubai and Abu Dhabi to Riyadh and Doha, the region continues to reinvent itself, creating fresh demand for digital experiences across retail, transportation, hospitality, entertainment, and public spaces. Six months after the outbreak of the Iran conflict and the de facto closure of the Strait of Hormuz, the market is facing a new reality.