IPRA

By: Mehdi Bagherian 10/08/2026 PR’s most important mission is to defend humanity in a world that is becoming increasingly automated, faster, more complex, and, in many ways, less just. By Mehdi Bagherian.

From time to time, we should ask ourselves a fundamental question: Why did public relations come into existence in the first place? Was it created to increase sales? To manage public opinion? To lobby? To build an image? To manage reputation? To produce content? Or to serve every new concept that finds its way into the vocabulary of this profession? My answer is simple: Ultimately, public relations is about people.

For years, corporate communications teams treated paid, earned, shared and owned (PESO) media as a strategic distribution model: earned built credibility, owned media carried the official record, shared extended the conversation, paid media added precision reach. GenAI-driven search is turning that model into something else: a trust architecture, with a particular weighting towards earned and owned.

By: Daljit Bhurji 27/07/2026 We need to build an army of credible voices that includes more scientists and researchers stepping up to explain and advocate for their own work. By Daljit Bhurji.

IPRA and the UN ITL #687 Beyond reputation: the rise of Business Statecraft By: Paul Barrett 20/07/2026 The future Corporate Affairs leader is not simply a communicator or reputation manager. They lead enterprise-wide influence. By Paul Barrett.

2 hours, 1 minute ago The 2026 competition proved a great success for entrants from Europe which rose to over half the global awards. Driving this is clearly the choice of location for the Gala, being Athens Greece.

3 hours, 4 minutes ago Open only to qualified UN non-government representatives, such as IPRA and its five-person bureau in New York, the UN on 9 July conducted a special event to solicit opinions as to how it can retrench in the face of “a rapidly changing global landscape.” That phrase is no understatement. Even within its own universe, the UN is being besieged by financial issues and political criticism.

1 hour, 39 minutes ago PR campaigns on storytelling in Ghana and landscapes of connection in Greece are among the winners of the 2026 IPRA Golden World Awards The IPRA Golden World Awards for Excellence (GWA): the world’s most prestigious PR awards scheme, announces today 95 winners for 2026. A number of entries tackled on-point issues such Ai and the consequences of conflict. The GWA jury of experts met in person at the splendid Ghana High Commission in Belgravia, London.

21 minutes ago On 3 July 2026 IPRA assembled some of its senior members to constitute the panel of judges to review entries for its annual Golden World Awards for Excellence in PR (GWA). The judges worked in person in London and on-line from different parts of the world. Once again, entries for the GWA from members across the globe revealed excellence in public relations practice and the judges had the unenviable task of selecting only a few as winners.

54 minutes ago As a judge reviewing submissions for the International Public Relations Golden World Awards, I am once again struck by the power of public relations. What we do in our profession helps to turn difficult situations around and to move different people to undertake impactful interventions. When we gather in Athens, Greece, on 23 September 2026, for IPRA’s annual Golden World Awards Gala, we shall be celebrating some of the best examples of global public relations practice.