IPRA

54 minutes ago As a judge reviewing submissions for the International Public Relations Golden World Awards, I am once again struck by the power of public relations. What we do in our profession helps to turn difficult situations around and to move different people to undertake impactful interventions. When we gather in Athens, Greece, on 23 September 2026, for IPRA’s annual Golden World Awards Gala, we shall be celebrating some of the best examples of global public relations practice.

IPRA and the UN ITL #681   AI is reshaping brand influence: raising the stakes for Comms teams By: Frédéric François 08/06/2026 Nearly half of communications professionals say AI helps them produce content more efficiently, but the tradeoffs are becoming harder to ignore. By Frédéric François.

IPRA and the UN ITL #679 Authentic presence: the advice we forget to give ourselves By: Trine Bastian 25/05/2026 The advisors who are called early have learned that their job is to create the conditions in which other people can think more clearly. By Trine Bastian.

23 minutes ago Whether it is in developing strategies for communicating internally in an organization, helping to integrate innovative technology within a cultural context, or delivering messages to market a product globally, empathy is key to effective communication. Putting yourself in the context of the target audience is vital in determining how best to deliver a message that resonates so as to obtain the results required.

IPRA and the UN ITL #678 The real risk of AI in Communications: sameness By: Jeremy Seow 18/05/2026 When enough people are working from similar prompts and similar outputs, the work begins to converge. You get more content, but less distinction. By Jeremy Seow.

9 minutes ago I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar Trust in the Age of AI: The three operational frameworks approach will be presented by Matheus Puppe and moderated by Fabio Brandt on Thursday 21 May 2026 at 12.00 GMT/UCT (unadjusted). What is the webinar content? The webinar will explore how global AI regulation is evolving across jurisdictions, from proactive to restrictive models.

By: Ramya Chandrasekaran 27/04/2026 A PR model shaped by Western assumptions is being disrupted. By Ramya Chandrasekaran.

By: Rebecca Donnelly 20/04/2026 It is increasingly common to see tech influencers occupy several roles within the media ecosystem. By Rebecca Donnelly.

4 minutes ago There are huge costs for humanity from war. The human catastrophes include lives cut short of both innocent children as well as soldiers. Families are left grieving and life is disrupted across the world. Worse, modern weapons of war have an even more devastating impact than in previous human eras. And war means the cost of living rises steeply as resources that could improve lives are used for destruction. What can communicators do?