iProspect

Dentsu’s study Consumer Vision: Mothers of Reinvention leverages insights from 30,000 consumers and 20 experts to map a near-term future in which functional demand will increasingly be handled (and filtered) by AI agents, and memorable brands will differentiate by acting more like mentors and catalysts for consumers seeking inspiration that can inform their aspirations, rather than limiting their sphere of influence to drivers of transactions.

Google Marketing Live 2026 reinforced a trend that has been gathering momentum for some time: media is becoming increasingly connected, intelligent and outcome-focused. Rather than presenting advertising as a collection of separate channels and tools, Google outlined a more integrated vision where AI, automation, creative development and measurement work together to help brands navigate growing complexity and unlock new opportunities for growth.

It’s been a significant few months for Google, with major announcements spanning both Google I/O and Google Marketing Live. Taken together, they point to a clear shift in how people interact with digital experiences and how advertisers and marketers need to respond. Across search, commerce and measurement, I’ve been looking at the updates that matter most, focusing not just on what’s new but on what they could mean in practice.

On a sunny Tuesday afternoon in June, Cannes Lions attendees gathered at Spotify Beach to hear a conversation about the risks, relevance and rewards of using attention data in brand marketing.

During Cannes Lions 2026, Karishma Singapuri, Global Brand Manager, was able to catch Amanda Morrissey, Global Client and Brand President, iProspect, for a short debrief of her experience as a member of the media awards jury. Scan this quick review and then take 6½ minutes to watch the video. Karishma: After 3 days judging, how do you feel? Amanda: I’ve learned that judging is a gift.

iProspect was founded in 1986 as a specialist agency with a unique ambition to help people use search every day. We were ahead of the curve then and still are today. Creating change and accelerating the future is in our DNA. As part of our 30th anniversary celebration, we presented three sessions during Cannes Lions week to take a look back and then project our future view. The session replays are now available to view. Two organizations. Three decades. One inflection point.

Long before Formula 1 became one of the world's biggest cultural and marketing phenomena, Hilton saw an opportunity. More than 20 years ago, the hospitality brand partnered with McLaren Racing, betting on a relationship built not just on visibility, but on shared values, innovation, and a commitment to creating unforgettable experiences.

The way consumers discover brands is changing fast. Search is becoming more conversational, shopping is becoming more immersive, and AI is transforming how people move from inspiration to purchase. For marketers, that means rethinking how brands show up long before a customer is ready to buy. To celebrate iProspect's 30th anniversary at Cannes Lions, the agency’s Chief Client Officer Liz Vance, led a session centered on how discovery, commerce, and AI are reshaping the customer journey.

Out-of-home has become one of the most dynamic channels in modern media. As digital capabilities expand, audience planning becomes more sophisticated and brands seek stronger connections between awareness and action, OOH is playing an increasingly important role in driving business growth. At the Outdoor Media Awards 2026, run by Bauer Media Outdoor, iProspect UK was recognised with four awards across planning, creative innovation and effectiveness.

How can brands build a partnership primed to drive customer growth, digital transformation, and innovation? In a conversation with Liz Vance, Chief Client Officer at iProspect, Mark Lawson, EVP & Chief Digital & Information Officer at Cox Enterprises, shares how customer-centric thinking, digital commerce, and AI are reshaping business. For Cox, success starts by connecting media, message, and transaction, not treating them as separate functions.