IPSY
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IPSY is the world's largest and most passionate online beauty community. We dreamt up IPSY back in 2011 with one singular goal - to democratize beauty, making it accessible and affordable for everyone and fearlessly representing individuality and inclusivity. That's how the Glam Bag came to life. With five products personalized for you - plus articles, videos, and more on IPSY.com - you're free to try new things and express who you are. IPSY Shopper takes our mission to the next level by making beauty more accessible, rewarding, and liberating than ever before. And with IPSY events, Open Studios, and all the creator content that we post each day, our intention has remained the same: to give every individual the tools to form their own definition of beauty. Source
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| Scope | Consumer |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesSome of Our Favorite New Beauty Launches of 2026 (So Far)
By Ashley Locke Ashley is a Long Beach-based freelance writer who loves sharing beauty and skincare hacks with her fellow âlazy girlsâ out there. When she isnât writing, you can find her crying while listening to The Maine or watching "The Office". Published on Aug 3, 2026 ⢠3 min read A new year has brought a number of new beauty launches.
I Went to Beauty’s Biggest Trade Show and Saw the Future
By Dahvi Shira Dahvi Shira is a Los Angeles-based beauty writer, who has a passion for hair, makeup, and skincare. She contributes regularly to Mane Addicts and her blog, Skyelyfe. Her work has also appeared on Glossy, People, E!, Sweety High and more. Published on Aug 3, 2026 • 6 min read I just hopped off the plane from Las Vegas, fresh from Cosmoprof—the biggest beauty expo in the country.
Whatâs the Difference Between Setting Sprays and Face Mists?
By Dahvi Shira Dahvi Shira is a Los Angeles-based beauty writer, who has a passion for hair, makeup, and skincare. She contributes regularly to Mane Addicts and her blog, Skyelyfe. Her work has also appeared on Glossy, People, E!, Sweety High and more. Published on Aug 3, 2026 âą 5 min read Photo by Catherine Falls Commercial/Getty Images If you pick up any given face mist, youâll likely see âuse to refresh makeup throughout the dayâ on the back. Is that not what a setting spray does?
It's Leo Season and Main Character Makeup Is Calling
By Brittany Leitner Brittany is an award winning beauty, health, and lifestyle writer and author of the poetry book "23 Emotions." She has eight years of experience writing for brands like Elite Daily, The. Dr. Oz Show, Shape, Stylecaster, Bustle, and more. Published on Jul 28, 2026 • 4 min read Photo by Cultura Creative/Getty Images There’s no doubt about it: summer is in full swing.
Eyelash Extensions 101: Your Complete Guide
By IPSY Editors Beauty isn't one-size-fits-all. It's about you. Everything IPSY does is in support of your journey of self-discovery, so you feel confident letting your unique beauty shine bright every day. Published on Jul 28, 2026 • 9 min read Photo by licsiren/Getty Images Eyelash extensions are synthetic fibers bonded to natural lashes, offering semi-permanent length and fullness without mascara. They last 2–4 weeks with refills and feel weightless when applied correctly.
The Best Hybrid Beauty Products for Low-Effort Routines
By Maddie Aberman Maddie is the senior manager of editorial at IPSY. Sheâs been covering beauty and wellness for more than 10 years. Her work has appeared in Allure, Cosmopolitan, Popsugar, Women's Health, Good Housekeeping, and Seventeen, among other publications. Published on Jul 24, 2026 âą 5 min read If your beauty routine has been feeling a little...high maintenance lately, you're not alone. Thankfully, beauty is getting smarter.
Your Back-to-School Beauty Reset Starts Here
All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Ingredient Index By Maddie Aberman Maddie is the senior manager of editorial at IPSY. She’s been covering beauty and wellness for more than 10 years. Her work has appeared in Allure, Cosmopolitan, Popsugar, Women's Health, Good Housekeeping, and Seventeen, among other publications. Published on Jul 24, 2026 • 3 min read Summer was a blast—but your beauty routine? It may be ready for a fresh start.
Skin Barrier 101: How to Repair Summer-Stressed Skin
By Maddie Aberman Maddie is the senior manager of editorial at IPSY. She’s been covering beauty and wellness for more than 10 years. Her work has appeared in Allure, Cosmopolitan, Popsugar, Women's Health, Good Housekeeping, and Seventeen, among other publications. Published on Jul 24, 2026 • 4 min read Summer may be your favorite season, but your skin doesn't always agree.
Thinking About Cutting a Bob This Summer? Start Here!
By Maya Ernest Maya Ernest is a writer and editor based in New York City. Covering the latest in fashion and beauty, her work has been featured in Harper's Bazaar, ELLE, Teen Vogue, and NYLON, among other publications. Published on Jul 23, 2026 • 5 min read Photo by Moritz Scholz/Getty Images The bob is one of the most classic hairstyles, like, ever—but you’re not alone if you’ve noticed an influx of celebrities trading out their longer locks for the shorter cut.
How to Recreate Zendaya's Glowing Makeup From ‚ÄúThe Odyssey‚ÄĚ Premiere
By Brittany Leitner Brittany is an award winning beauty, health, and lifestyle writer and author of the poetry book "23 Emotions." She has eight years of experience writing for brands like Elite Daily, The. Dr. Oz Show, Shape, Stylecaster, Bustle, and more. Published on Jul 23, 2026 ‚ÄĘ 3 min read Photo by Samir Hussein/WireImage Although ‚ÄúThe Odyssey‚ÄĚ is packed with top A-listers like Anne Hathaway and Matt Damon, it‚Äôs Zendaya who keeps stealing the show during the movie‚Äôs press events.