IPSY
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Media Company
IPSY is the world's largest and most passionate online beauty community. We dreamt up IPSY back in 2011 with one singular goal - to democratize beauty, making it accessible and affordable for everyone and fearlessly representing individuality and inclusivity. That's how the Glam Bag came to life. With five products personalized for you - plus articles, videos, and more on IPSY.com - you're free to try new things and express who you are. IPSY Shopper takes our mission to the next level by making beauty more accessible, rewarding, and liberating than ever before. And with IPSY events, Open Studios, and all the creator content that we post each day, our intention has remained the same: to give every individual the tools to form their own definition of beauty. Source
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| Scope | Consumer |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesLove It or Hate It, Crimped Hair Is Officially Making a Comeback
By Maya Ernest Maya Ernest is a writer and editor based in New York City. Covering the latest in fashion and beauty, her work has been featured in Harper's Bazaar, ELLE, Teen Vogue, and NYLON, among other publications. Published on Oct 8, 2026 âą 3 min read Photo by Gilbert Flores/Variety via Getty Images You mightâve forgotten about crimped hair, the wavy and voluminous âdo that took over the â80s and early â00s.
These 10 Perfumes Smell Like Actual Witchcraft
All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Wellness Ingredient Index By Maya Ernest Maya Ernest is a writer and editor based in New York City. Covering the latest in fashion and beauty, her work has been featured in Harper's Bazaar, ELLE, Teen Vogue, and NYLON, among other publications. Published on Oct 7, 2026 • 4 min read Photo by Isidora Jakovljevic/Getty Images When you think of fall fragrances, scents like amber, bergamot, or chai might come to mind.
Wait, Why Are Sliced Eye Patches Suddenly Everywhere?
All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Wellness Ingredient Index By Maya Ernest Maya Ernest is a writer and editor based in New York City. Covering the latest in fashion and beauty, her work has been featured in Harper's Bazaar, ELLE, Teen Vogue, and NYLON, among other publications.
We Can’t Stop Thinking About Debbie’s Makeup in “The Shards”
By Abi Smith Abi is a Seattle-based writer who loves a good skincare routine. When she’s not writing, she is most likely traveling, reading fantasy novels, or napping with her cat. Published on Oct 7, 2026 • 5 min read Photo by Gilbert Flores/Variety via Getty Images The ’80s are back in Hulu’s sexy slasher series “The Shards,” set in sunny Los Angeles circa 1981.
The Tiny Hair Product We Suddenly Can’t Live Without
By Brittany Leitner Brittany is an award winning beauty, health, and lifestyle writer and author of the poetry book "23 Emotions." She has eight years of experience writing for brands like Elite Daily, The. Dr. Oz Show, Shape, Stylecaster, Bustle, and more. Published on Oct 2, 2026 • 4 min read Can anyone even remember life before hair wands?
TikTok Just Declared the Era of Anti-Blush
By Brittany Leitner Brittany is an award winning beauty, health, and lifestyle writer and author of the poetry book "23 Emotions." She has eight years of experience writing for brands like Elite Daily, The. Dr. Oz Show, Shape, Stylecaster, Bustle, and more. Published on Oct 2, 2026 • 3 min read Photo by shockshots korea/Getty Images Just when we thought blush couldn’t get any bigger, TikTok decided to go in the exact opposite direction.
What Is Collagen Bankingâand Does It Actually Work?
By Dahvi Shira Dahvi Shira is a Los Angeles-based beauty writer, who has a passion for hair, makeup, and skincare. She contributes regularly to Mane Addicts and her blog, Skyelyfe. Her work has also appeared on Glossy, People, E!, Sweety High and more. Published on Sep 30, 2026 âą 6 min read Photo by jacoblund/Getty Images By now, you probably know the basics of collagenâa major structural protein in the skin that gives it strength and elasticity.
The Next Big Aesthetics Trend Is Actually About Doing Less
By Dahvi Shira Dahvi Shira is a Los Angeles-based beauty writer, who has a passion for hair, makeup, and skincare. She contributes regularly to Mane Addicts and her blog, Skyelyfe. Her work has also appeared on Glossy, People, E!, Sweety High and more. Published on Sep 29, 2026 âą 7 min read Photo by Ada Summer/Getty Images Itâs human nature to want a quick fix or instant gratification (hello, impulse shopping!).
What Is Facial Posture—and Should You Be Thinking About Yours?
By Ashley Locke Ashley is a Long Beach-based freelance writer who loves sharing beauty and skincare hacks with her fellow “lazy girls” out there. When she isn’t writing, you can find her crying while listening to The Maine or watching "The Office". Published on Sep 29, 2026 • 4 min read Photo by pixdeluxe/Getty Images How often do you think about your posture on any given day? Probably fairly often, right?
ANUA Is Everywhere Right Now—Here’s What’s Actually Worth Trying
By Maya Ernest Maya Ernest is a writer and editor based in New York City. Covering the latest in fashion and beauty, her work has been featured in Harper's Bazaar, ELLE, Teen Vogue, and NYLON, among other publications. Published on Sep 28, 2026 • 4 min read Photo by jacoblund/Getty Images There’s a lot to love about K-beauty: innovative formulas, accessible price points, and, yes, plenty of products that look cute sitting on our shelves.