ITech Series

Juveria Samrin, Vice President and Head of Marketing at TerraPay, shares her perspectives on modern marketing leadership, brand building, revenue growth, and global strategy. She discusses aligning marketing with business goals, balancing global consistency with local relevance, measuring success beyond metrics, and why today’s marketers must think like business leaders to drive lasting impact. Welcome to the interview series, Juveria.

In this interview edition, Ayaan Mohamud, Regional Vice President, Marketing – APJ at impact.com, shares her journey from storytelling and consumer behaviour to building high-impact regional marketing functions. She discusses scaling global strategies across APAC, aligning GTM teams, driving B2B growth through ABM, and balancing AI innovation with human connection, trust, and authentic customer experiences. Welcome to the interview series, Ayaan.

Tara Corey, Senior Vice President of Marketing at Optimizely, shares her perspective on leading modern marketing in the AI era. In this interview, she discusses balancing brand and demand, turning data into business decisions, strengthening cross-functional alignment, scaling marketing with innovation, and using AI to empower creativity while driving sustainable business growth. Welcome to the interview series, Tara. Could you tell us about yourself and your journey as a marketer? Absolutely.

Building sustainable growth requires more than generating leads. Meet Connie Sellaro, Head of Marketing, ANZ, at Asana, who shares her insights on building go-to-market strategies that deliver sustainable revenue growth. She discusses sales and marketing alignment, revenue-driven field marketing, enterprise GTM in ANZ, strategic leadership, and how AI is reshaping modern B2B marketing and driving business growth. Welcome to the interview series, Connie.

In this edition of the interview series, Kunnal Arora, Director of Marketing at Brillio, shares his perspectives on transforming marketing into a strategic growth engine. He discusses account-based marketing, go-to-market execution, sales alignment, AI-driven decision-making, customer expansion, and the leadership qualities modern marketers need to drive measurable business outcomes. Welcome to the interview series, Kunnal. Could you tell us about yourself and your journey as a marketer? Thank you.

Marketing leaders are under increasing pressure to demonstrate measurable business impact while managing tighter budgets and rising customer expectations. Improving marketing ROI requires more than launching additional campaigns. It demands smarter decisions about where to invest, who to target, and how to engage buyers effectively.

As AI reshapes marketing and enterprise teams prioritize revenue alignment, marketers must rethink how they create value. In this interview, Nicholas Braman, Marketing Director APJ at Kyriba, shares insights on aligning marketing with sales, leveraging AI for strategic advantage, building scalable demand generation and ABM programs, measuring meaningful outcomes, and developing the leadership mindset for long-term success. Welcome to the interview series, Nicholas.

Matthew Danese, Senior Enterprise Growth Marketing Manager at Webflow, shares his perspective on building demand generation programs that drive real pipeline growth. He discusses the importance of ICP clarity, full-funnel accountability, scalable global growth strategies, evolving enterprise buying journeys, AI-powered personalization, and cross-functional alignment in modern B2B marketing. Welcome to the interview series, Matthew. Could you tell us about yourself and your journey as a marketer?

Most B2B marketing struggles with timing, reaching buyers either before they’re ready to purchase or after they’ve already shortlisted vendors. Intent-based marketing solves this challenge by helping businesses identify prospects actively researching products or services. By analyzing signals such as website visits, content engagement, search behavior, and third-party research activity, marketers can pinpoint in-market buyers and deliver relevant, personalized outreach at the right moment.

In this edition of the interview, Mona Lolas, Marketing Director APAC at Apptio, an IBM company, shares her insights on building GTM strategies that drive growth. She discusses segment-specific approaches, customer-centric revenue models, balancing brand and pipeline, leading regional transformation, and leveraging AI while preserving human judgment and creativity. Welcome to the interview series, Mona. Could you tell us about yourself and your journey as a marketer?