Selena Gomez excites with major announcement after BFF Taylor Swift wedding Selena Gomez has sparked excitement among fans with a surprise update. The Only Murders in the Building actress took to Instagram on Sunday, July 5, to spark a frenzy among fans by making a major announcement about her high-end makeup brand Rare Beauty’s upcoming launch. “It’s basically a lip oil, gloss, and lipstick in one. new Soft Pinch Lip Oil Sticks (in 8 shades!) arrive 7/7,” Gomez announced.