Online News Association

Trade Association
The Online News Association is the world’s largest digital journalism association. Membership includes journalists, technologists, executives, students, educators and other digital media professionals. ONA’s mission is to inspire and support innovation and excellence in digital journalism. The mission is served through work in five focus areas: Developing strategies for emerging tech Sharing best practices on audience engagement and metrics Innovative news storytelling Experimenting and finding new revenue and business models Cultivating newsroom leadership, culture and diversity ONA also hosts the annual Online News Association conference and administers the Online Journalism Awards. Source

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Scope International, Trade/B2B
Language English
Country United States of America
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The 2026 Online Journalism Awards Celebration

| Online News Association
On October 1, 2026, journalists, editors and newsroom leaders — from the largest national outlets to the most resourceful independent newsrooms — will gather at City Winery in New York City to celebrate this year’s honorees.
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Social Video for Journalists

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By Brian Duff
| Online News Association
Neeti Sansare Upadhye is a Narrative & Video Consultant for newsrooms and independent journalists. Previously, she managed a global video team at The Washington Post, and led video initiatives for Google, The New York Times, Brut India and NowThis. Her work has received recognition, including a staff Pulitzer Prize and Edward R. Murrow Awards. Neeti is based in the San Francisco Bay Area and is dedicated to making the future of news more inclusive.
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Adaptive Leadership Skills for First-Time Managers

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By Kathy Lu Verified
| Online News Association
Congratulations! You’ve been promoted to a people management role. You have a new title, new team, and new responsibilities. Now what? ONA’s Adaptive Leadership Skills for First-Time Managers course is designed for new managers in their first two years in a management role, but it can also be a good resource for more seasoned managers looking for a leadership reset and to return to basics. This is not your typical leadership program with stale business tropes and theory.
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Midway All Year: Monitor Local Governments and Quickly Share Video Highlights With SeeGov

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By Meghan E. Murphy
| Online News Association
Local government coverage is essential and relentless. School board meetings that run four hours. City council votes buried in dense agendas. Video you know would perform, if only you had time to find, clip and post it. In this session, journalists from small and mid-sized newsrooms will share how they've transformed their local government workflows.
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Housing Journalism for Everyone

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By Meghan E. Murphy
| Online News Association
Housing intersects with nearly every major story journalists cover today—from elections and education to health, climate, business, and public safety. Yet many reporters believe housing is a specialized beat or feel unprepared to cover it responsibly. This session, led by Princeton’s Eviction Lab, is designed for journalists of all beats and experience levels.
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AI Innovator Collaborative —July 2026: Chatbots and their informational needs

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By Meghan E. Murphy
| Online News Association
Join us for the July edition of the AI Innovator Collaborative, a monthly gathering for ONA members experimenting with AI. For the July session, we'll be joined by Jay Barchas-Lichtenstein, Senior Research Manager at the Center for News, Technology & Innovation, to talk about how the public is using AI chatbots to get informed.
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AI Innovator Collaborative —June 2026: Let's talk AI-powered conversion propensity models

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By Meghan E. Murphy
| Online News Association
AI Innovator Collaborative Join us for the June edition of the AI Innovator Collaborative, a monthly gathering for ONA members experimenting with AI. For the June session, we'll discuss: How can we use AI and machine learning to recommend content and experiences that will drive conversions? We'll have a conversation hosted by Chicago Public Media's Ellery Jones, Aditi Mukund, and Mark Chonofsky, who have been working for the last year on an AI-powered conversion propensity model.
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ONA's Women's Leadership Accelerator Program

| Online News Association
The Women’s Leadership Accelerator 2026 is a four-month intensive program that supercharges the leadership and management skills of leaders who are pushing digital innovation. Each year we welcome a cohort of women and nonbinary individuals representing a range of backgrounds, expertise and newsrooms around the globe.
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Have Questions About the 2026 Women’s Leadership Accelerator? Come to Our Q&A!

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By Meghan E. Murphy
| Online News Association
The Women's Leadership Accelerator program is one of ONA's signature training programs. The intensive 4-month program aims to empower women and nonbinary leaders in journalism and journalism-adjacent organizations with applicable skills to boost their careers. If you're thinking about applying for the 2026 cohort, start here and read the FAQ.
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How to Make Social-First Videos That Reach New Audiences

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By Meghan E. Murphy
| Online News Association
Rahim Jessani of Bottom Up Media leads a virtual presentation on how to become a “creator journalist” by teaching the art of short-form video content for YouTube, TikTok, and Instagram. Attendees will learn how to find and use trends, the basics of creating content on their phones, and gain access to exclusive tips and tricks for making concise, digestible videos for social media.
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Online News Association Journalists

Patel, Niketa
Rabarison, Karolle