Bartender culture is evolving thanks to social media. Now, you don’t even have to leave home to be the life of the party. A host of influencers in the alcohol space have launched Instagram feeds devoted solely to cocktails. Established accounts like Beautiful Booze, Gastronomista, and Apartment Bartender have tens or even hundreds of thousands of followers. Some are paid to create recipes, or sent on trips around the world sponsored by liquor brands.