The Kicks You Wear
Newsletter (Digital)
Just look down at the shoes you’re wearing right now. Or the shoes your favorite NBA player is wearing. Or the brand that sponsors your favorite college football team. Sneakers and the business they’re apart of matter and you don’t even know it. Source
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Recent Articles
Search ArticlesThe Kicks You Wear: Nike’s Hottest Shoe Isn’t a Sneaker
Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Bought my first pair of shoes for 2026, folks. It was the Kith x Asics Gel-Kayano 12.1. I was trying to hold out for at least until February before making my first purchase, but can you blame me? That Quartz colourway is ridiculous. I’m sorry. QUICK HITS: Nike Soho has officially closed its doors! I won’t hate on Ikea, but I really did like that store.
The Kicks You Wear: The Future of Converse
Good morning, friends! Happy New Year! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. I hope you all had a great holiday season and took a much-deserved break! Glad to be back to hit here with you all. I have a New Year’s resolution: I will do my absolute best not to buy more than 10 sneakers this year. I will keep you all abreast on how quickly I break that promise.
The Kicks You Wear: Nike Is Restructuring - Again
Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Happy December! I don’t like the fall/winter, but this is always one of my favourite months of the year. The holiday season is upon us, folks. I now have a valid excuse to buy that pair of shoes I’ve been eyeing for months. DO ME A FAVOUR and vote for your sneaker of the year here via this Google form! It’s not too late to make your choice.
The Kicks You Wear: The Death of Sneakers Is Overstated
Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Hope you had a fantastic holiday if you’re reading this from the US. For everyone else, I hope you had a fabulous, turkey-less weekend filled with Black Friday deals. QUICK HITS: Mielle Organics announced a partnership with the NFL last week as the league’s first-ever textured hair sponsor. This is extremely cool.
The Kicks You Wear — What's Going On With Travis Scott and Nike?
Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Hope you had a fantastic weekend. If you’re in the US, hope you’ve got a good Thanksgiving planned! HOUSEKEEPING: You can continue to receive the Kicks You Wear in full by subscribing to this special offer for my KYW OGs. Come through! QUICK HITS: Here’s a BoF exclusive from our pal, Lei, on the opening of Kith’s new London flagship. This space looks incredible.
The Kicks You Wear - Nike's Star Search
Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. Appreciate you giving me a bit of your time this morning. Happy Tuesday! I hope your week is off to a great start. It’s Wicked week! I’m going to an early screening of “Wicked: For Good” tonight. By the time you read this, I’ll have seen the movie. This is very weird for me because I’m not a big musical guy. But I saw the first one, I saw the Broadway show and now I’ve got to see part two on the big screen.
The Kicks You Wear - Steph Curry Breaks With Under Armour
Hello friends!!! Welcome back to The Kicks You Wear. Thanks so much for reading today. Appreciate you giving me a bit of your time today. Happy Friday! Hope you’ve got a great weekend ahead of you. The Business of Fashion is hosting its 10th anniversary edition of BoF VOICES next week! Mentioned this a few newsletters ago, but there will be some big names speaking from across industries at the event, including JD Sports CEO Regis Schultz.
The Kicks You Wear — Can the NHL Become Fertile Fashion Ground?
Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. Appreciate you giving me a bit of your time today. Congrats! We’ve made it to Friday. If you haven’t checked out our Mike Amiri interview from Tuesday, you really should. I rarely pat myself on the back, but I think we gained some good perspective from the designer on fashion’s current obsession with sports.
The Kicks You Wear - Mike Amiri Explains Fashion’s Sports Boom
Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. Appreciate you giving me a bit of your time. Happy Wednesday. Hope you guys are having an awesome week so far. Pulled off the Mr. Johnson Halloween costume. As it turns out, a bald guy being another bald guy for Halloween is a pretty easy thing to do! Making note of that for next year. You’d better watch out, Common. I’m coming for you.
The Kicks You Wear: Adidas Rides Its Own Wave
Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. Appreciate you giving me a bit of your time. Happy Friday! Happy Halloween! The holiday is literally 24 hours out (as I’m writing this on Thursday) and I still have yet to come up with a good costume idea. I’m thinking about being Mr. Johnson from Abbott Elementary? We’re both bald. I think it can work. But if y’all have any other ideas, please help. I’m begging.