Lessing Flynn
Online/Digital
BELIEVE IT.
Founded in 1907, Lessing-Flynn is the longest-standing independently owned advertising agency west of the Mississippi. A lot has changed in that time, not the least of which is the clients we’ve worked with. From manufacturers of manure-resistant farm boots, lightning rods and the world’s most famous drain-cleaning machine to sellers of email software, pet food palatants, crop-spraying drones and the world’s first self-propelled hay baler. Let’s just say we love a new challenge.
Located in the burgeoning metropolis that is Des Moines, Iowa, the agricultural hub of fly-over country, our team of hungry, humble and smart marketers specializes in solving complex brand challenges in all sorts of industries. We show challenger brands how to take on the big dogs, and help the big dogs protect their turf. Source
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Media Outlet details
| Scope | Local, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesHow to show up in search: SEO, AEO and GEO
Ready to learn how to improve brand visibility in AI search? We’re here to break down the three primary strategies to improve website visibility: search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO). What’s the difference between SEO, AEO and GEO? SEO includes the on-page, technical and off-page elements that signal to traditional search engines (like Google or Bing) that your website is what users want to access.
Navigating the new search visibility landscape
Not long ago, showing up on page one of Google felt like the finish line for search visibility. You optimized your pages, built some backlinks, kept your site technically sound, and the traffic followed. That playbook still matters, but search has fundamentally changed. If you’re measuring success today the same way you did three years ago or even three months ago, you may be winning rankings while quietly losing visibility. It’s time to level up your playbook. And we’re here to help.
Lessing-Flynn awards first LF BrandKind partnership to Des Moines Children’s Museum
Earlier this year, we launched LF BrandKind, a new pro bono marketing partnership designed to support local 501(c)(3) nonprofits. The program is an extension of our ALL-IN attitude — and a way to give back to the community that has given each of us so much. We’ve always believed that strong brands help build strong communities.
Be the marketing team your sales channel partners need
Not every sales channel partner has a marketing department — or even a single person who sits in a marketing-exclusive role. For many dealers and distributors in the construction industry, marketing is one of many responsibilities handled between sales calls, equipment quotes and customer site visits. The result? Execution and impact often fall short, even with great brand-provided assets. The good news: There are practical ways to bridge this gap.
Top to Bottom: Let Your Sales Channel Sell While You Build the Brand
In high‑performing organizations, sales channels and brand marketing don’t compete for the same space. They complement each other. Sales channel partners — like dealers, distributors and sales reps — excel when they’re face‑to‑face with customers, guiding them through decisions and closing the sale. They’re closers by nature. The brand’s role is different, but equally critical: shaping the narrative, sparking interest and preparing the market so those closers can succeed.
Where’s the Gap? Find Out What’s Holding Back Your Sales Team Performance
Even the strongest sales channels have weak links— likemisaligned messaging, under-supportedpartnersor inconsistent execution.These cracks in yoursales channelnetwork can quietly erode performance and stall growth. But with the right strategyand a willingness to dig in,you can uncoverfriction points — areas where your customers get stuck in the funnel —and turn them into opportunities. Let’sbe honest:Today’s marketdemandsthat sales teams get back to selling.
Want Sales Team or Dealer Activation? Do the Marketing for Them
If you want consistent marketing through your sales channel, take the burden off your sales team and dealers. Your sales partners are built tosell— not to plan, execute, or optimize marketing campaigns. Yet, many brands fall into the trap of handing off assets or toolkits and hoping the local team picks them up and uses the co-op dollars offered. In reality, adoption is spotty, creative consistency erodes, and results suffer.
Lessing-Flynn recognized among Iowa's Top Workplaces for the seventh consecutive year
On Sept. 24, 2025, Lessing-Flynn (LF) was once again named one of Iowa’s Top Workplaces by the Des Moines Register — marking the seventh straight year of recognition for the agency. In 2019, LF grew to 35 people — the minimum number needed for Top Workplace consideration — and earned a spot on the list for the first time. Since then, the agency has consistently ranked among the top workplaces in Iowa within the small business category.
Authentic Branding Strategy: Don’t Let Your Brand Be a Weirdo
Imagine walking into a lively party. Music humming. Glasses clinking. Small circles of people laughing and telling stories. You stroll over to introduce yourself. But instead of a warm “Hi, I’m Chris,” you say: “Hi, I’m Chris. I have 12 years of experience in engineering design and cloud-based infrastructure. I’m results-oriented, proficient in AI, available 24 hours a day and fluent in three languages.” Awkward pause. Confused stares. A polite nod.
Stop burning budget: How to improve paid media for B2B
A decade ago, media plans were pretty straightforward. The majority of the budget went to traditional media. Digital got whatever was left over (a measly 20%). Back then, digital advertising mostly meant clunky banner ads stuffed into e-newsletters and websites. Fast forward to now, and the game has completely changed. Digital media has exploded, becoming more fragmented and complex than ever.