Lessiter Media

By Joanne Volkert Brand Manager, Lessiter Media jvolkert@lessitermedia.com 262-777-2442 Marketing Minute @{First Name}@, “Management wants sales to improve before freeing up more money for advertising.” Does this sound familiar? Its something the Lessiter Media team’s heard a lot lately from marketers.

By McKinnon Murray Audience Growth Marketing Manager, Lessiter Media mmurray@lessitermedia.com 262-777-2430 Email marketing can be one of the most effective ways to connect with customers and promote your products without breaking the bank. But during my time here at Lessiter Media, I’ve learned there’s a fine line between staying relevant and overwhelming your audience. The key isn’t necessarily how often you’re sending emails — it’s whether you’re sending the right message to the right people.

By Hayden Lessiter Digital Media Intern, Lessiter Media hlessiter@lessitermedia.com 262-777-2404 About a month ago I went to a restaurant with my co-workers, and the food was great. Unfortunately the topic of conversation at the table wasn’t so much about the taste of our meals, but more about the fact that they used AI-generated images on their menu. The issue is that the photos of their burgers looked way better than anything they could have actually made in real life.

By Luke Weigel Brand Manager, Lessiter Media lweigel@lessitermedia.com 262-777-2424 I recently went on a little road trip to visit some of our audience at their place of business, and was surprised by how often the welcome was not exactly what I would call “warm.” It wasn’t necessarily rude or dismissive either, but I certainly did not feel overly confident that I was going to be a priority or have a productive experience.

By Katie Yi Digital Media Intern, Lessiter Media kyi@lessitermedia.com 262-777-2437 The consumer journey is the process of different experiences and interactions a consumer has with a specific brand or product over time. It starts with awareness, then to consideration, to the purchase decision, consumer retention, then finally ends with the consumer becoming an advocate.

By Ashley Wolfe Marketing Intern, Lessiter Media awolfe@lessitermedia.com 262-777-2447 The best marketing strategy starts with a simple question: Who are you trying to reach? Whether you’re a farmer selling directly to customers, a farrier building your client base, or an agricultural business selling products and services to producers, knowing your audience can help you make smarter marketing decisions. An easy way to understand this better, is to start beyond the basics of demographics.

By Olivia Cox Content Marketing Specialist, Lessiter Media ocox@lessitermedia.com 262-777-2443 At Lessiter Media, urgency has been a recent topic of discussion. During our company-wide Lunch ‘n Learn on June 16, teams discussed how timeliness in communication and action can lead to faster sales cycles, earlier commitments, stronger business relationships and, ultimately, better results for our audiences and customers.

By Joanne Volkert Brand Manager, Lessiter Media jvolkert@lessitermedia.com 262-777-2442 The Rubik’s Cube has made a massive comeback — at least in my house. My 10-year-old son and his classmates suddenly became obsessed with solving the classic puzzle I could never quite figure out.

By McKinnon Murray Audience Growth Marketing Manager, Lessiter Media mmurray@lessitermedia.com 262-777-2430 Getting someone's attention for a few seconds is a huge win for marketers looking to get their product out there, but what you get them to do after that initial glance is where the real success comes from. Too often in marketing the content you make reaches your desired audience but you still struggle to get those click throughs and engagement you so desperately need.

By Luke Weigel Marketing Manager, Lessiter Media lweigel@lessitermedia.com 414-326-0437 The smoke has barely cleared from 4th of July fireworks, but before we know it, Christmas decorations will be going up. If there was magic button to press to get time to slow down, I'd gladly slam it on behalf of all of us. But since we're officially in the second half of the year and the march towards 2027 speeds along, we'll all soon — if not already — be staring down the barrel of annual budget planning.