Made Brave

We helped SAMH, one of the country’s leading mental health charities, create Wee Pink Dot—a campaign not just to raise awareness, but to show a nation how to show up and take action for those living with mental illness. Posted OnRead Time 1 minute read Just over a year ago, SAMH, one of the country’s leading mental health charities, asked us to help tackle the seemingly un-tackleable. Thanks to hard-won progress, most of us are more aware of mental health than ever.

Last week we brought together 20 creative young minds from Castleton, Sunnyside, St Patrick’s, and Pirie Park Primary Schools to help us reimagine the future of Glasgow’s Met Tower. Safe to say the results were peak skibidi — no cap. Posted OnRead Time 1 minute read Years ago, Glasgow’s prominent Met Tower got a makeover ahead of the 2014 Commonwealth Games. “People Make Glasgow” was a bold statement that embodied everything that made our city great.

What is it that makes a brand campaign not just noticed, but felt? In a word? Insight. But not just any insight. If it’s effectiveness and long-term brand impact you’re after, we need something more than insight. Something uncomfortable, honest, and sometimes messy, but real. But we’re getting ahead of ourselves. First things first. What is an insight? Everything we do at MadeBrave starts with insight. It’s my job as a strategist to uncover them for the brands and campaigns we work on.

He may not be a strategist or a marketer, but Andy Murray might just be one of the most distinctive brands in the UK. No workshops. No frameworks. Just a clear, consistent identity and a brand that’s still growing post-retirement. Our Head of Strategy, Mark Cullen, breaks down what marketers can learn from Murray’s playbook—and why distinctiveness is still the ultimate competitive edge. Posted ByPosted OnRead Time 2 minute read It’s easy to overcomplicate branding.

Ever seen this before? Businesses ticking the brand culture box with perks, values on the wall, and maybe a ping pong table—all while missing the one thing that actually builds resilience? Because here’s the thing. When disruption and business transformation happens (mergers, AI, restructures), it won’t be a purpose statement that pulls you out of a nosedive. It comes down to what you believe. And more importantly, getting your team to believe it, too. This is not a nice-to-have for 2025.

We tend to think of brand and marketing as external—customer-facing, market-facing. But what about internal comms and brand culture? If this year’s Amplify Festival showed us anything, it’s that the line between brand and culture is starting to blur. And that’s a good thing. Our Client Experience Director, Bec Chelin, shows us why that is. Posted ByPosted OnRead Time 1 minute read First up, this year’s Amplify festival was chock-full of content.

Glasgow is getting ready to welcome the world again With the Commonwealth Games returning in 2026 and major redevelopment already underway across the city centre, we have a unique opportunity to make a bold first impression. That’s why our Andrew Dobbie has launched a petition to bring new life to one of the city’s most visible landmarks—the Met Tower. If you’ve ever arrived into Queen Street Station, you know the building.

Still treating brand culture like a tick box? Here’s the thing. When disruption and business transformation happens (mergers, AI, restructures), it won’t be a purpose statement on a PDF that pulls you out of a nosedive. It comes down to what you believe. And more importantly, getting your team to believe it too.

Brave Thinking is a monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave. In this issue, we're excited to announce the relaunch of our brand and creativity podcast, Just a Chat With. We’re also exploring why brand distinctiveness matters now more than ever, and asking big questions about internal culture. This one's packed with fresh thinking, standout insights, and a couple new opportunities to join the MadeBrave team—ready to drop in?

Brave Thinking is a monthly hit of creativity, culture, and brand brilliance—powered by MadeBrave. This time, we’re celebrating the magic that happens when creativity takes the lead—from a gold-winning healthcare comedy campaign, to a Gen Z-first national rollout with First Bus, and a stage-stealing talk on the power of storytelling from our Founder & CEO—ready to drop in?