Marketer survey data from DoubleVerify’s 2026 Global Insights report highlights continued momentum for YouTube, Netflix, Amazon, and more As streaming TV continues reshaping the global media landscape, new research from DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, shows marketers are increasing investment across the world’s largest streaming platforms, with YouTube leading the way.