Magasin

Magasin’s pop-up newsletter-within-a-newsletter, where we go on the ground to suss out hot shopping gossip from scenes of interest: Paris Fashion Week, in partnership with Polo Ralph Lauren. Oct 2 2p Polo Ralph Lauren presentation — a quasi-runway, quasi-presentation staged in an airy, appropriately barn-like venue in the 7th arrondissement.

Magasin’s pop-up newsletter-within-a-newsletter, where we go on the ground to suss out hot shopping gossip from scenes of interest: Paris Fashion Week, Days 5 + 6. Oct 3 2p Jude preview — gotta say, they’re beating out all the other new-gen shoe brands as far as desirable silhouettes and luxury fast-tracking goes; good celeb placements, admirable retailers (they’re at DSM), the prices are still reasonable but if they inched up I’d still pay them.

Magasin’s pop-up newsletter-within-a-newsletter, where we go on the ground to suss out hot shopping gossip from scenes of interest: Paris Fashion Week, Days 3 + 4. Dries, Tom Ford, Thom Browne, Cecilie Bahnsen Oct 1 11a Dries Van Noten re-see — a major highlight; I met up with Net-A-Porter’s Lydia Zacharis there who says she’s now seen the collection three times (show, showroom, re-see) and gets something new from it each time.

Magasin’s pop-up newsletter-within-a-newsletter, where we go on the ground to suss out hot shopping gossip from scenes of interest: Paris Fashion Week, Days 1 + 2.

I am chicken typing today's send from the Mary Celeste, sandwiched between an embargo and a cocktail party for a shoe (interiors people love to laugh that they throw dinners for appliances, but we're just as ridiculous when you think about it). Yes, I am in Paris, but am I even in Paris if it isn’t Reporting Live! official?

Brand Rank is a data-driven index of the most shoppable brands in the Magasin universe. See past Brand Rank reports here. In a way, Q4 of Brand Rank is the Reader’s Choice edition, due to the inclusion of our fall shopping survey data. The products you submitted as bought, wishlisted, or still-being-worn—which you can still see in full through the “spreadsheet” viewer we built—bolstered the scores of their respective brands.

Brand Rank is a data-driven index of the most shoppable brands in the Magasin universe. See past Brand Rank reports here. The change in the air can only mean one thing: Brand Rank. Every quarter, we dig into the data to crown winners out of the hundreds of brands that fill our emails to you. It’s all very orderly and scientific, and you can read more about that in the box below. Today’s send reveals brands 11–20, and tomorrow’s will round it out with brands 1–10.

I’ve made it to Sunset Tower, where my plan is to work, decompress, and “do High Touch things” after a carnival-esque 36 hours in Palo Alto with Meta. Have you guys tried the glasses? It was my first time. Very early-digital-camera way of capturing a moment, down to the flattering, skin-blurring lower-res quality. And I like that they naturally offer POV material that’s nothing at all like the staged stuff on TikTok where, just out of frame, someone is wearing an iPhone harness.

Magasin’s pop-up newsletter-within-a-newsletter, where we go on the ground to suss out hot shopping gossip from scenes of interest: London Fashion Week, in partnership with H&M Studio. H&M Studio is the group’s higher-end, design-forward arm, with collections created in its Stockholm atelier and released in limited quantities only twice a year.

Greetings from wifi purgatory on my flight to SFO. This intro is coming to you by way of SMS from my post in the skies to a grounded Alyssa. Thanks, Alyssa. I’m heading to town for a Meta thing that I’ll have more details for you about soon. I’m guessing (and maybe you can guess, too) that it has something to do with the best Prada collection in years that went down the runway in Milan this morning.