Marcom Weekly

You can usually find Twila Dang, founder and CEO of Matriarch Digital Media, at The Coven, a coworking space in the Twin Cities. While the mother of three didn’t have any formal training beforehand, that didn’t stop her from hosting a weekly show at myTalk 107.1, a talk radio station serving the Twin Cities.

In a world where marketing, advertising, and media play a significant role in shaping our perceptions of the world around us, it is imperative that the voices of diverse communities are heard and represented accurately. In honor of Women’s History Month, we shine a spotlight on eight trailblazing leaders who are breaking barriers and paving the way for diversity and inclusion in these industries. Adrianne C.

This week marks the 196th Anniversary of the Black Press, a significant milestone in the history of African American journalism. The Black Press has been an essential part of the struggle for civil rights and social justice in America, providing a platform for African American voices to be heard and for stories of Black achievement and resilience to be shared.

The billionaire boys’ club wants a stake in Black Entertainment Television. Tyler Perry, music mogul Sean “Diddy” Combs, and business magnate Byron Allen have all pitched a bid to buy BET. “It always baffled my mind how we as Black folk have never unified our super powers to do business together and that has to stop,” Combs wrote, in an Instagram post explaining why he wants to buy the network. “The only way for us to progress and to elevate is through unity!! It’s not about me it’s about we.

As the week wraps up, more companies and agencies are changing the faces of their executive leadership. Fernando Machado leaves Activision Blizzard One of the world’s most well-known marketing leaders has decided to re-enter the food market after working in the gaming industry with Activision Blizzard. Previously working for Burger King, Machado left the fast food giant to join Activision Blizzard as the CMO. Now, after two years, he’s taking on NotCo’s CMO position.

Marking and advertising agency Mirriad is breaking ground with the first diverse-owned and diverse-targeted virtual product placement (VPP) marketplace. Once a post-production visual effect company in Hollywood that used this same technology in films like the Black Swan, Mirriad is now expanding to open a new lane of marketing resources for their clients and the industry.

As we enter March, companies and agencies are continuing to change up the faces of their leadership. Below, Marcom Weekly has listed some of the recent announcements. Subaru’s executive changes On March 3, Subaru announced that the company would be making key executive changes. Starting April 1, President and CEO Thomas J. Doll will step down from his current position to assume the Corporate Advisor role at Camden headquarters.

Multicultural marketing is a critical new mandate for brands and organizations to connect with a growing number of diverse groups in authentic and inclusive ways. A recent study conducted by Zeno Group and Egami Group, surveying over 6,000 Americans, has uncovered that companies must embrace the complexity of these groups to forge deeper connections with them. The study, “The New Multicultural Mandate 2023,” reveals that one size does not fit all when it comes to engaging with these audiences.

On February 1, motivational speaker Cindy Noir launched the hair care industry’s first all-natural edge-care specific shampoo. Conquering three-year-long fears and pressure, Noir announced on her social media that she would be the first Black woman to create and sell EdgePooh – a shampoo that’s formulated specifically for edges and sensitive skin.

Tinder recently launched its first global campaign, “It Starts with a Swipe” to highlight Gen Z’s inclusivity and diversity. Created in collaboration with Mischief, the dating app currently has three videos that highlight the new and emerging dating culture. The campaign hopes to challenge its “hook-up” perception as the culture surrounding one-night stands and quick intimacy changes with the new generation. The campaign’s videos show a multitude of Gen Z’s dating culture.