Marketing Interactive

Hotel Indonesia Kempinski Jakarta has partnered with state-owned film production company Produksi Film Negara (PFN) to bring the iconic Indonesian character Si Unyil to the luxury hotel as part of its 64th anniversary celebrations, in a campaign designed to blend heritage storytelling with family-focused hospitality experiences.

Rans Entertainment (RANS), the media and entertainment company founded by Indonesian celebrity couple Raffi Ahmad and Nagita Slavina, made a strong debut on the Indonesia Stock Exchange (IDX), with its shares immediately hitting the exchange's upper daily trading limit on their first day of trading. The company's shares rose 34.12% to IDR 228 apiece from its IPO price of IDR 170, triggering the auto rejection upper (ARA) threshold shortly after trading opened.

Databricks has appointed Indonesian technology consultancy Insignia as a strategic delivery partner under its invitation-only Databricks Delivery Provider Programme (DPP), strengthening the data and AI company's enterprise presence in Indonesia as organisations seek to move artificial intelligence projects from pilot stages into production.

Lazada is expanding its creator commerce strategy through a new partnership with Meta, allowing content creators across six Southeast Asian markets to tag products directly in Facebook content and earn commissions on completed purchases.

Filipino consumers remain optimistic about their financial prospects over the next year despite persistent inflationary pressures, with households becoming more disciplined in their spending, saving and borrowing habits, according to TransUnion's latest Consumer Pulse Study. The Q2 2026 survey found that 74% of Filipinos expect their household income to increase over the next 12 months, matching the proportion who are optimistic about their overall financial outlook.

BBC Studios has appointed Erin Williams (pictured) as senior vice president of advertising sales and StoryWorks for Asia Pacific, effective immediately. Based in Singapore, Williams will lead the company's advertising sales strategy across the Asia Pacific region, including Japan, Australia and New Zealand.

Tyler Chin, head of content and social at digital marketing agency 2Stallions, is leaving the agency. At 2Stallions, Chin oversaw the creative execution of the agency's content and social teams, leading campaigns across Malaysia and Singapore. Reflecting on his time at the agency, Chin pointed to the "Mustafa Jewellery silver parade" campaign as one of his proudest achievements. "It was the first campaign Mustafa group has run, and it was in Melaka.

Burger King Malaysia is blending food with nostalgia through a new campaign that encourages customers to capture everyday moments with a limited-edition mini camera. Created in collaboration with Coca-Cola, the fast-food chain has launched its "Vibe check with KingCam mini camera" campaign, offering customers the opportunity to purchase the exclusive collectible alongside selected meal bundles. The KingCam Mini Camera is available through a purchase-with-purchase mechanic.

Chinese fast-fashion giant SHEIN has reportedly won regulatory approval for its overseas initial public offering (IPO), ending a six-year saga that shifted from New York to London. SHEIN has planned to issue up to approximately 341 million shares and list them on the Hong Kong Stock Exchange, according to the filing notice from China Securities Regulatory Commission (CSRC) posted on 10 July.

Unilever’s Sunsilk has unveiled a new global campaign featuring K-pop sensation BABYMONSTER, taking audiences behind the glamour of idol life to spotlight the determination, resilience, and confidence required to thrive Developed in collaboration with frank.