MarketScale

Buyers now ask ChatGPT, Claude, Perplexity, and Google AI which vendors to shortlist. MarketScale turns your experts, customers, and partners into the content those engines cite, then tracks your visibility in one dashboard so you can grow it. Or read the State of GEO report, explore the GEO strategy, or see pricing.

A growing share of B2B research no longer starts with a search box. It starts with a question to an AI engine. A buyer asks ChatGPT, Claude, Perplexity, or Google AI which companies to consider, and the model answers with a short, confident list. If your company is on that list, you are in the deal. If it is not, you may never know the conversation happened. This is a quiet but fundamental shift in how buyers discover and shortlist vendors.

Customer StoryProfessional AVStadium of Light · UK $0 Paid media No ads, no boosts, no campaign budget. The film did the work. 100% Organic discovery A facilities director at another stadium found the story on his own. 45 days From release to deal Watched the film. Picked up the phone. Six-figure pipeline opened. Industry Pro Audio / Sports Venues Venue Stadium of Light · 49,000 seats Outcome Six-figure pipeline · 45 days Sunderland A.F.C.'s Stadium of Light needed more than a new sound system.

+25% Social engagement lift Engagement on customer story content compared to standard brand posts. +15% Inbound inquiries Increase in inbound inquiries citing customer stories during sales calls. 1 Marketer on staff One person delivering output equivalent to a 3-4 person team, powered by field contributors. 5 New industries reached Hospitality, education, logistics, law enforcement, and healthcare.

90 min ahead of 2:00 PM PST deadline 24 hrs total turnaround required 100% employee-captured footage (no production crew) Client Mitsubishi Electric Power Products Outcome Delivered 90 minutes early A major internal meeting, a 2:00 PM PST deadline, and no centralized production team. MEPPI employees captured footage from their own phones while MarketScale editors assembled it in real time, delivering the finished, on-brand video 90 minutes early and published the same day.

45 days to full activation TIMELINE 45 days to full activation OUTPUT 100+ pieces per quarter GE HealthCare needed a content system that could keep pace with its experts instead of slowing them down. In 45 days, MarketScale activated teams across multiple global markets, capturing expert knowledge and publishing it at a rate of more than 100 content pieces per quarter. “ We needed a system that could keep pace with our experts, not slow them down. MarketScale gave us that.

For many companies, a video shoot is viewed as a single project. Schedule the interview. Record the video. Publish it. Move on to the next thing. But the brands seeing the greatest return on their content investments approach production differently. They don't see a shoot as a single piece of content, they see it as the foundation for an entire content ecosystem. One conversation, one interview, or one podcast recording can fuel weeks or even months of content across multiple channels.

For years, brand content followed a familiar formula. Companies created polished campaigns, carefully controlled every message, and pushed content outward to audiences in a highly structured way. The goal was consistency, professionalism, and scale. But the way people consume content has changed. Today, audiences are spending more time with creators than corporations. They are watching individuals explain products, share opinions, document experiences, and build communities online.

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