MarketScale
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MarketScale creates and publishes digital content for our B2B audiences in industries ranging from Architecture and Construction to Professional Audio-Visual and Industrial IoT. Source
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| Scope | International, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesSMA introduces dedicated solutions to accelerate time-to-power for AI-driven data centers
SMA Solar Technology AG (SMA) is expanding its Large Scale and Project Solutions business into the rapidly growing data center market. The company is introducing a portfolio of data center power infrastructure solutions specifically designed for AI and hyperscale applications.
SMA introduces dedicated solutions to accelerate time-to-power for AI-driven data centers
SMA Solar Technology AG (SMA) is expanding its Large Scale and Project Solutions business into the rapidly growing data center market. The company is introducing a portfolio of data center power infrastructure solutions specifically designed for AI and hyperscale applications.
MSM Unify Names Rishi Kapoor Chief Financial Officer as Global Education Platform Advances Toward Public Markets
MSM Unify, a global platform connecting students, recruitment partners and universities across markets on six continents, today announced the appointment of Rishi Kapoor as Chief Financial Officer. The appointment supports the company's plans for a potential dual listing, an Indian stock exchange paired with a U.S. exchange such as NASDAQ, that it is targeting for its 2028 fiscal year.
Why trading software should separate signals from risk decisions
A charting interface can make three different decisions look like one. A marker appears. A trader sees a possible setup. A position is opened. When these steps compress into a single arrow, users can mistake pattern recognition for a complete trading decision. For teams building trading software, a safer product model separates signal detection, market context, and risk decisions. Each layer answers a different question, needs different data, and should fail independently.
Free Agent launches private career network for elite athletes with $1.7M in athlete-led angel funding
Free Agent, a Vancouver-based startup serving athletes across Canada and the United States, announced the official launch of its private networking and career platform built exclusively for verified collegiate, professional and Olympic athletes.
Be the company AI recommends.
Buyers now ask ChatGPT, Claude, Perplexity, and Google AI which vendors to shortlist. MarketScale turns your experts, customers, and partners into the content those engines cite, then tracks your visibility in one dashboard so you can grow it. Or read the State of GEO report, explore the GEO strategy, or see pricing.
How B2B Buyers Use AI to Choose Vendors (and How to Get Recommended)
A growing share of B2B research no longer starts with a search box. It starts with a question to an AI engine. A buyer asks ChatGPT, Claude, Perplexity, or Google AI which companies to consider, and the model answers with a short, confident list. If your company is on that list, you are in the deal. If it is not, you may never know the conversation happened. This is a quiet but fundamental shift in how buyers discover and shortlist vendors.
When you tell a true story beautifully, it sells itself.
Customer StoryProfessional AVStadium of Light · UK $0 Paid media No ads, no boosts, no campaign budget. The film did the work. 100% Organic discovery A facilities director at another stadium found the story on his own. 45 days From release to deal Watched the film. Picked up the phone. Six-figure pipeline opened. Industry Pro Audio / Sports Venues Venue Stadium of Light · 49,000 seats Outcome Six-figure pipeline · 45 days Sunderland A.F.C.'s Stadium of Light needed more than a new sound system.
One marketer. Nationwide stories. Output of a full team .
+25% Social engagement lift Engagement on customer story content compared to standard brand posts. +15% Inbound inquiries Increase in inbound inquiries citing customer stories during sales calls. 1 Marketer on staff One person delivering output equivalent to a 3-4 person team, powered by field contributors. 5 New industries reached Hospitality, education, logistics, law enforcement, and healthcare.
Delivered 90 minutes early. Same-day. From their own phones.
90 min ahead of 2:00 PM PST deadline 24 hrs total turnaround required 100% employee-captured footage (no production crew) Client Mitsubishi Electric Power Products Outcome Delivered 90 minutes early A major internal meeting, a 2:00 PM PST deadline, and no centralized production team. MEPPI employees captured footage from their own phones while MarketScale editors assembled it in real time, delivering the finished, on-brand video 90 minutes early and published the same day.