MarTech Pulse

🕧 23 min In an exclusive interview with MarTech Pulse, Ilan Nass, EVP of Marketing Services at MediaMint, shares insights on AI-driven brandformance, GEO, and scaling performance marketing. I started Taktical Digital about 12 years ago from a desk in my mother’s apartment. No funding, no investors, just a laptop and a belief that performance marketing was going to eat the world.

🕧 7 min From today, Nectar members can now turn their points into Uber rides or Uber Eats orders – a first for Nectar and for Uber Customers can swap Nectar points for an Uber voucher, automatically added to their Uber app for use on Uber Rides or Uber Eats Sainsbury’s Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has partnered with Uber so members can use their points for Uber and Uber Eats.

🕧 17 min In an exclusive interview with MarTech Pulse, Bryan Cheung, co-founder of Liferay and CMO, shares insights on DXP evolution, AI-driven marketing, first-party data strategies, and adapting to privacy-first, AI-powered search. One pivotal inflection point was when Liferay evolved from being viewed as a portal with CMS to a full Digital Experience Platform about eight years ago.

🕧 11 min Connected TV (CTV) has become a central pillar of a modern marketing strategy. Streaming is how people watch now. It’s where families gather in the evening, sports fans tune in, and culture unfolds in real time. Marketers increasingly have the tools to meet these audiences with precision and accountability. The real strategic value, however, comes from how that exposure is activated downstream.

🕧 6 min New innovations in advanced AI classifiers and customizable contact summaries empower organizations with deeper insights, faster discovery, and greater operational efficiency CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced several new and enhanced AI capabilities that strengthen its market-leading platform.

🕧 14 min Welcome to today’s edition of MarTech Pulse Insights. This roundup highlights the latest updates, practical resources, and innovative tools to boost marketing performance, along with key trends shaping digital advertising, sales and marketing, and technology. Whether you’re an experienced professional or new to the field, these curated insights will keep you informed, motivated, and ready to stay ahead in the fast-changing martech landscape.

🕧 6 min As global media companies manage growing volumes of creative content across multiple platforms and regions, efficient digital asset management has become a critical part of modern marketing operations. Lionsgate has chosen Orange Logic digital asset management technology to streamline how marketing teams store, manage, and distribute creative assets worldwide.

🕧 8 min Marketing leaders have spent the last two years living in a familiar loop. an AI pilot launches, early results look promising, but then momentum stalls. The work returns to normal leaving leadership to wonder, Why didn’t this scale? AI is no longer new to marketing. The real challenge now is operational. Testing AI isn’t enough to get out of the pilot stage. The real momentum happens when it changes how decisions are made, how work gets routed, and how teams act on signals.

🕧 6 min Dynamic ad unit turns the home screen into a revolving brand showcase, with early campaigns delivering considerable uplift in app usage for entertainment partners and brand awareness for brands. Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to run ads with up to five separate tiles.

🕧 5 min Forethought’s Multi-Agent Architecture Proven to Unlock Speed, Efficiency and Cost Reduction Across Every Customer Moment Forethought, the leader in agentic AI for customer experience, today announced a significant company milestone, delivering more than $1 billion in ROI for its customers since its founding in 2018.