Martech Record

Early campaigns are delivering strong results: over 2.5x higher impact when using multiple channels, of which up to 25% of these are through mid and upper-funnel activity AI-creative compliance checker reduces weeks of work down to 90 seconds Market leading multi-touch attribution technology provides a true view of performance, moving beyond last click measurement Leading brands, including Unilever and Coca-Cola Europacific Partners, report faster activation, improved measurement and more...

The Customer Suitability platform becomes the fifth company in five weeks to appoint The Digital Voice™ as its agency of record

After establishing itself in the UK, US and Canada, the independent browser and search engine moves to boost European presence

Every day, millions in global ad spend is compromised by simple human error: a geo-targeting mistake, a broken tracking pixel, or a lifetime budget

Parallel's mission is a world first: to put the customer's voice into every ad impression, using digital twins to identify where ads will resonate most London, 16 June, 2026: Rob Hall, co-founder of Playground xyz, the attention-based advertising platform acquired by GumGum in 2021, today announced his return to adtech with the launch of Parallel, an industry-first platform introducing Customer Suitability - a new approach to media buying that aims to bring the voice of the customer into...

Samsung high-impact home screen units will become programmatically available at global scale through integrations with The Trade Desk and Google's Display and Video 360, powered by Magnite's SpringServe London, 10th June, 2026: Samsung Ads, the advanced advertising division of Samsung Electronics, today announced that, for the first time, advertisers will be able to automate buying of home screen ad placements on Samsung Smart TVs, opening one of the largest and most premium surfaces in CTV...

New capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel Austin, TX - June 11, 2026 - , the global infrastructure for partnership-driven commerce, today announced new AI and creator capabilities at its annual iPX event, designed to help brands discover partners, drive conversion, scale creator content, and automate partnership workflows in one platform.

Company advances its platform, deepens strategic alliances, and drives ecosystem growth NEW YORK – May 19, 2026 – impact.com, the global infrastructure for partnership-driven commerce, today reported a first-quarter defined by significant product innovation, industry recognition, and expansion of its global partnership ecosystem.