Martech Series
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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs, and research reports.
The marketing technology universe continues to grow and grow. Marketers in every industry are constantly challenged to review their marketing technology and take actions to improve their martech stack. At MarTech Series our passion is understanding how marketers and businesses can get more from marketing technology. We help you avoid the pitfalls of modern marketing and make the most of the incredible opportunities enabled by martech.
Martech Series is published and promoted by iTech Series, a B2B publishing and marketing services company. We select our specialist Expert Authors for their in-depth knowledge and experience of specific digital channels and marketing techniques. Source
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| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesAPIXO Expands Its Creator Workspace With a Focus on AI Video
APIXO’s browser workspace gives creators access to more than 30 video models, while image, audio and API capabilities remain available. APIXO has expanded its video model catalog, which now lists more than 30 models, giving creators more options for AI video generation from text prompts, images, and supported reference media. The platform offers a visual workspace for video, image, and audio creation, alongside API access for developers and product teams.
TechDigital Labs Enhances E-Commerce SEO Strategies to Increase Product Visibility in Organic Search
TechDigital Labs has announced the strengthening of its e-commerce search strategies. The company helps online stores improve product visibility and attract more qualified buyers through organic search. The improved strategy is based on eCommerce SEO, product page optimisation, category page performance, technical SEO, and content that is search-oriented. The company enables online stores to compete better when it comes to product-related search.
AI Labs Integrates Google’s Gemini into AIV Chatbot to Launch Next-Generation Investment Analytics Platform
Singapore-based AI Labs, a subsidiary of Web3 education pioneer Academic Labs, today announced that it has integrated Google’s Gemini AI into its flagship AIV Chatbot. The upgrade positions AIV as an advanced, structured investment analytics tool designed to simplify research across cryptocurrencies like Bitcoin and Ether, as well as tech giants including Nvidia and SpaceX.
Vistatec Launches Vistatec Data, a Dedicated AI Data Services Brand for Global AI
The AI, localization, and multilingual content solutions provider Vistatec today announced the launch of Vistatec Data, a dedicated brand focused on multilingual and multimodal AI data services. Helping organizations build, train, evaluate, and improve AI outputs, workflows, and systems using data that reflects real-world languages, cultures, and markets. Organizations face many new challenges around language, cultural context, data quality, bias, and human evaluation.
JobNimbus and ReferPro Team Up to Turn Happy Customers Into Ready-to-Work Leads, Automatically
New native integration pushes referral leads from ReferPro directly onto the JobNimbus job board, already linked to the contact and ready to work JobNimbus, the #1 AI-enabled CRM for roofing and exterior contractors, and ReferPro, the AI-native referral platform for the trades, today announced a direct integration that sends referral and self-service leads from ReferPro into JobNimbus as new jobs, eliminating manual entry, CSV imports, and the need to maintain a separate referral dashboard.
ISC-CX Introduces Tailored Mystery Shopping Program for Advantail at Nailloux Outlet Village
ISC-CX, a global specialist in customer experience (CX) analytics and mystery shopping services, announces the launch of a customized CX measurement program in collaboration with Advantail at Nailloux Outlet Village in France. This initiative focuses on evaluating and enhancing the overall shopping experience across the outlet’s diverse retail and dining environment.
Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB
Global study finds 56% of consumers prefer AI-generated shopping recommendations that incorporate creator perspectives, with Gen Z and Millennials leading the shift Artificial intelligence is becoming an everyday shopping companion, helping consumers research products, compare options and make decisions.
Qualtrics Unveils XM Data & AI, Expanding Experience Management to Simulate, Predict and Deliver Trusted Outcomes
Qualtrics XM Data & AI Platform Built On The World’s Largest AI Dataset For Human Experiential Context There is a gap in every business between what people expect and what is delivered. It is called the Experience Gap, and it is the most expensive problem most organizations have never calculated. The gap is widening, and AI is the driver. People no longer grade companies against their direct competitors, but against the best experience they had from anyone, in any setting.
Madison Logic Launches AI Planner, An Industry First That Brings Intelligence and Speed to Multi-Channel Campaign Planning
“Our research shows that nearly half of B2B marketers can’t say with confidence what actually drives purchase decisions, and that uncertainty has a real cost when campaigns are built on assumptions rather than insight,” said Keith Turco, CEO of Madison Logic. “When intelligence is built into campaign design from the start, teams stop guessing and start knowing.
Markup AI Expands Its AI Content Editor to the Tools Marketing Teams Already Use
New capabilities help marketing teams maintain brand voice, accuracy and content quality across Microsoft Word, ChatGPT and Claude Markup AI announced Markup AI for Marketers, introducing new and expanded capabilities designed to help marketing teams maintain content quality as AI accelerates content creation.