Martech Series
VerifiedOnline/Digital
MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs, and research reports.
The marketing technology universe continues to grow and grow. Marketers in every industry are constantly challenged to review their marketing technology and take actions to improve their martech stack. At MarTech Series our passion is understanding how marketers and businesses can get more from marketing technology. We help you avoid the pitfalls of modern marketing and make the most of the incredible opportunities enabled by martech.
Martech Series is published and promoted by iTech Series, a B2B publishing and marketing services company. We select our specialist Expert Authors for their in-depth knowledge and experience of specific digital channels and marketing techniques. Source
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Media Outlet details
| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesNew Research from Cvent Reveals Marketer Confidence in Events as a Pipeline Growth Channel
Cvent opened day one of its flagship Cvent CONNECT conference with an expansive lineup of programming purpose-built for marketing leaders and brand professionals, reflecting a fundamental shift in how leading organizations think about events. A new Cvent study of nearly 1,000 marketers and event professionals puts data behind what many in the industry have long suspected: as AI-generated content proliferates and audience skepticism grows, live events have emerged as the channel buyers trust most.
Klaviyo Appoints Erica Smith as Chief Financial Officer
Klaviyo , the autonomous B2C CRM, announced the appointment of Erica Smith as Chief Financial Officer, effective September 1, 2026. Smith will succeed Amanda Whalen, who announced in May her plan to step down as CFO. Whalen will remain employed with Klaviyo until September 4, 2026, and will then move into an advisory role through November 2026 to support a smooth transition.
Krikey AI Unveils Advanced 3D Animation Tools to Eradicate Production Barriers for Digital Content Creators
As modern media demands rapid output across vertical and horizontal formats, a massive friction point has emerged: the high cost, technical complexity, and camera anxiety associated with studio-quality video production. Content pipelines frequently stall due to tedious software rigging and keyframing workflows. The newest updates to the Krikey AI Animation Generator solve these core industry bottlenecks by democratizing 3D character generation.
The Trade Desk Appoints Penry Price to Board of Directors
The Trade Desk, the world’s leading independent advertising technology company, announced the appointment of Penry Price to its board of directors. Price brings more than two decades of experience across the advertising industry, including as the Vice President of Marketing Solutions at LinkedIn and as President at Dstillery. Prior to that, he was the Vice President of Agency Sales and Partners at Google, where, among other strategic initiatives, he was a key leader of the DoubleClick acquisition.
LTM Partners with Anthropic to Accelerate Claude Adoption and Expand Enterprise Delivery
LTM, the Business Creativity partner to the world’s largest enterprises, announced a partnership with Anthropic, the frontier AI company behind Claude, to accelerate enterprise-scale adoption of Claude, Claude Code and Claude Cowork across engineering, modernization, and business workflows.
AI Search Reshapes How Australians Discover Brands, iSOFT and Somantra Team Up to Help Enterprises Own Their AI Presence
Partnership brings Answer Engine Optimisation (AEO) capability to iSOFT’s enterprise clients across banking, healthcare, government and education. The way Australians find and evaluate brands is changing faster than most enterprises have accounted for. A growing share of purchase and service decisions do not begin with a Google search, but instead with a question typed into ChatGPT, a Google AI Overview, or Perplexity, which don’t return ten blue links but a single synthesised answer.
WTWH Media Rebrands as Arrowfly, Unifying 40+ Brands Under a New Identity Built for the Future of B2B
WTWH Media (“WTWH”), an award-winning B2B media and marketing company, announced it has rebranded as Arrowfly. WTWH Media (“WTWH”), an award-winning B2B media and marketing company, announced it has rebranded as Arrowfly.
Brand Engagement Network Expands Cataneo into U.S. Market Following Acquisition
New York City becomes commercial headquarters for U.S. expansion as industry veterans join to scale Cataneo’s global media technology platform Brand Engagement Network, Inc., an enterprise AI technology company, announced the launch of Cataneo’s U.S. market expansion following BEN’s successful acquisition of Cataneo GmbH, marking the next phase of the Company’s strategy to scale Cataneo’s globally proven media technology platform.
Fastmail Launches EU-Hosted Email Infrastructure, Giving Customers Control Over Where Their Data Lives
Fastmail, the leading independent email provider, has announced the launch of a dedicated European data centre in Amsterdam, giving customers the option to have the primary copy of their data stored within the European Union. Available from August, the new European hosting location responds to growing demand from organisations seeking greater certainty over where their data is stored and where the services they use are hosted.
The Rise of AI Website Builders: Where Bezier AI Fits Among Cursor, Lovable, Bolt.new, v0, Replit, and GitHub Copilot
The AI website builder market is evolving rapidly. Discover how Bezier AI compares with Cursor, Lovable, Bolt.new, v0, Replit, and GitHub Copilot. As artificial intelligence continues to reshape software development, a new generation of AI-powered website builders is changing how digital products are created.