MarTech Vibe
Online/Digital
Vibe Projects is a media and social impact company. Established in 2017, we believe in the power of purpose and deliver it with authentic storytelling, engaging content, conferences, and inspiring talks.
We develop ideas and turn them into carefully curated media and event properties that resonate with people in meaningful ways. Vibe Projects helps brands by applying social innovation, technology, and design thinking to the unique context of each engagement. It is led by a team of media and publishing experts who have been associated with brands like Bloomberg Businessweek, The Telegraph, India Today, Microsoft Network.
Vibe Projects defines and drives the agenda for tomorrow’s trends, be it in media, technology or social innovation.
Media Projects
martechvibe.com
The region’s only website offering insight into what’s happening in the world of marketing technology today. We mine the tech world for lively and meaningful stories and analysis making it indispensable for thought leaders and strategists. Reaching over 220,000 unique users, we deliver technology content never heard before, in a way never seen before.
Vibe Content Lab
We create insightful content and experiences that shape opinions. These high-touch, rich, deep content pieces or videos are carefully researched, written or shot by domain experts. Inspired by class leading editorial, we are committed to telling brand stories which connect with affluent audiences.
Vibe Projects has operations in Middle East and India. Source
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Media Outlet details
| Scope | Trade/B2B |
|---|---|
| Language | English |
| Country | United Arab Emirates |
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Recent Articles
Search ArticlesSoundHound AI Completes Acquisition of LivePerson
The combination brings together LivePerson's extensive enterprise digital messaging infrastructure with SoundHound's proprietary voice agentic AI. SoundHound AI, Inc., a global company in voice and agentic AI, has announced the successful completion of its acquisition of LivePerson, Inc., and the appointment of John Collins as the combined company’s Chief Financial Officer.
Circana Introduces Liquid Mix with Google Meridian
The solution combines Meridian's open-source marketing mix modeling framework with Circana's first-party data, AI capabilities and deep measurement expertise. Circana LLC has announced the addition of Meridian to its Liquid Mix offering. The solution combines Meridian’s open-source marketing mix modeling framework with Circana’s first-party data, AI capabilities and deep measurement expertise.
Community is Becoming the New Currency of Brand Relationships
Participation should be viewed more as an opportunity for building sustained brand equity and consumer relationships and less as an indicator, says Hira Omar Aamer, Brand Strategy Director, Sprite, Eurasia and Middle East Operating Unit, The Coca-Cola Company. A consumer liking a post is engagement. Choosing to spend time, share information or actively participate in a brand experience is something more.
The Video Explosion Is Here. Can Marketing Catch Up?
Video plays are climbing and budgets are flattening, but the real gap is organisational: most teams still treat CEO video as a scheduled asset. LinkedIn was never designed as a video platform. Its users decided it was one, and companies followed. Now it’s where most companies make their most important announcements. Recent data shows that over 80% of businesses now identify LinkedIn as their primary channel for video distribution, up more than 30 points in two years. This is playing out daily.
Engagement-First Businesses Need More than Just Connected Technology
Brands need to function as a connected unit grounded in a solid customer data foundation or else they risk missing hidden signals across their organisation, says Varun Sharma, VP & Head of SAP CX – Middle East Africa, SAP. Customer engagement is becoming harder to define by a single interaction, campaign or channel.
Videowise Introduces AI Visibility
The AI Visibility suite turns TikTok, Instagram, and UGC videos into structured, hyper-optimised content that ChatGPT, Perplexity, and Google Gemini can cite. Videowise, the video commerce and conversion platform used by more than 4,000 brands, has announced AI Visibility, a new solution built to make a brand’s user generated video content readable, citable, and rankable by large language models.
Shirofune Integrates with Google Campaign Manager 360
By using Shirofune, advertisers can simplify the management of DV360 while bringing together advertising delivery and measurement data from DV360 and CM360. Shirofune, the digital advertising automation management platform, announced it has started offering integration features with Google Campaign Manager 360, a.k.a. CM360. Brands and advertising agencies increasingly run campaigns across multiple platforms, including Google Ads, Meta Ads and Display & Video 360 (DV360).
Gupshup Launches Self-Serve Voice AI Platform
Gupshup's Voice AI Platform resolves support calls, qualifies and converts leads, and automates operational calls such as scheduling, verification, and payment reminders. Gupshup has launched its Voice AI Platform, a self-serve console for building and running AI voice agents that handle calls end-to-end. The launch extends Gupshup’s engagement platform from messaging into voice, bringing support, sales, and operations onto the same infrastructure businesses use for WhatsApp, RCS, and SMS.
Comscore Launches New Capabilities from Comscore AI Intelligence
By capturing direct AI interactions and linking them to digital behaviours, Comscore enables brands and publishers to answer critical questions about AI-driven discovery. Comscore, a trusted partner for planning, transacting and evaluating media across platforms, has announced new capabilities from Comscore AI Intelligence, enabling brands and publishers to measure sponsored chat-based advertising and establish its impact on digital traffic, engagement, and consumer behaviour.
Agile & Co Launches Core for Local Service Marketing
Core connects directly to a business's operational data, including services, pricing, and past campaign performance, and applies that context across advertising, SEO, and website work. Agile & Co, a full-service marketing agency specialising in local service businesses, has announced the launch of Core, a proprietary AI-powered marketing platform.