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Brands spend millions optimizing the top of the funnel. The moment that actually determines whether a buyer comes back happens at checkout. Loyalty is often framed in terms of points, perks, and post-purchase engagement. Those elements matter, but they don’t tell the full story. In B2B commerce, loyalty is shaped much earlier, when a buyer decides whether and how to complete a transaction.

From “taking it one game at a time” to actual insight — an AI is now keeping score on what managers say when the world is watching. Football has spent years obsessing over what happens on the pitch. Sinch wants to know what happens at the microphone.

Organic traffic is falling not because websites are broken — but because buyers have already left for ChatGPT, Claude, and Gemini. The drop in organic traffic that marketers have been quietly watching is not a technical problem. It is a behavioral one — and the data is now clear enough that ignoring it is a strategic choice, not an oversight. HubSpot‘s analysis of nearly 300,000 businesses on its platform found that organic traffic to customer websites has declined.

The standoff over the Digital Markets Act leaves millions of European iPhone users without access to Apple’s most significant AI upgrade yet. Apple will not bring its redesigned Siri to iPhones, Apple Watches, or iPads in the European Union, the company confirmed Monday — the latest and most consequential flashpoint in its prolonged dispute with European regulators over the bloc’s digital competition rules.

New AI agents, creator commerce capabilities and workflow automation aim to transform partnership management into a performance-driven growth engine. impact.com, the global infrastructure for partnership-driven commerce, today announced new AI and creator capabilities at its annual iPX event, designed to help brands discover partners, drive conversion, scale creator content, and automate partnership workflows in one platform.

Designed for enterprise retailers, the platform combines AI-driven personalization with merchandising control to optimize customer experiences at scale. Fast Simon introduced an AI personalization solution purpose-built for merchandisers at mid-market and enterprise e-commerce brands.

The new solution brings post-bid brand suitability measurement to audio-first YouTube environments as advertisers increase spending on digital audio. DoubleVerify, the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced the launch of AI-powered brand suitability reporting for YouTube Audio Ads campaigns, extending DV’s trusted post-bid measurement capabilities to this listening-first format.

The move brings enterprise-grade CX technologies to organizations seeking greater efficiency, automation and customer engagement without outsourcing. Atento, one of the world’s leading providers of customer relationship management (CRM) and business transformation outsourcing (BTO) services, has expanded its portfolio of solutions for companies that choose to keep their customer experience (CX) operations in-house.

Research Flow uses AI to help teams design studies, conduct interviews at scale, and uncover customer insights faster and more efficiently. Typeform, the AI engagement platform that turns forms into workflows, today launched Research Flow, a new AI-moderated research solution that helps teams design studies, recruit participants, run moderated surveys and interviews at scale, and synthesize findings in hours instead of weeks.

Sprinklr’s new LLM Insights helps brands monitor and improve their representation across AI-generated search and recommendation platforms. Sprinklr, the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced LLM Insights, a new AI-native capability within Sprinklr Insights that helps brands understand and shape how they are represented in large language model (LLM) search results.