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With billable utilization at a historic low, the deal wagers that services firms’ real bottleneck isn’t finding AI tools, but trusting what they produce. Certinia, the leading global provider of AI-powered Professional Services Automation (PSA), announced the acquisition of Moonnox, an AI-native services delivery platform purpose-built for the professional services sector.

Months after handing out its president’s phone number, the chain is turning thousands of complaints into a new uniformed role and a money-back promise on its signature burger.

Uniting two Pittsburgh firms, the deal bets that in an industry drowning in media data, the real edge lies in decoding why the creative itself succeeds or fails. Brunner, an independent integrated marketing agency announced its acquisition of AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance through advanced creative insights.

By linking Platinum status to Accor’s ALL loyalty tiers, the two companies are betting that premium card members want recognition at check-in as much as points at redemption. American Express and ALL Accor, Accor’s booking platform and loyalty program announced a new global partnership rolling out beginning in 2026 across 12 locations, introducing elite status matching and a new Membership Rewards points transfer option for eligible Card Members.

With AI agents handling migration grunt work once left to developers, Altudo is wagering that the next competitive edge in digital experience is speed to deployment, not the platform itself. Altudo, a digital experience and customer experience transformation company, announced FastLane, an AI-powered delivery model designed to help organizations launch and modernize Sitecore experiences up to 70% faster while accelerating time-to-value from their digital experience investments.

Gartner’s latest CMO Spend Survey reveals marketers are doubling down on digital media and customer acquisition, even as consumer trust in AI-generated content continues to decline. Marketing leaders are increasing investment in digital media and customer acquisition as they pursue growth in an AI-driven market, highlighting how artificial intelligence is reshaping marketing budgets and channel strategies.

No longer reliant on engineering teams, the revamped tool aims to answer the question analytics can’t: not just where visitors drop off, but why. SurveyMonkey, the platform for surveys and forms, today announced GetFeedback by SurveyMonkey, a newly simplified self-serve experience that makes it easy for marketing, product, and digital customer experience teams to collect customer feedback directly on their websites.

As data collection becomes commoditized, the customer-experience platform is betting its edge now lies in closing the gap between what companies know and what they do about it. Sprinklr, the AI‑native Unified Customer Experience Management (Unified‑CXM) platform, announced the Summer ’26 Release, introducing new artificial intelligence capabilities to help organizations move beyond insights and take action on customer signals in real time.

Marketers aren’t suffering from a lack of data—they’re struggling to connect fragmented metrics to meaningful business outcomes. Until measurement prioritizes impact over activity, confidence will remain elusive. Marketers have never had more data at their fingertips. From impressions and clicks to engagement and conversions, nearly every customer interaction can be measured, tracked, and reported. Yet confidence in marketing performance remains shockingly low.

The deal nearly doubles Uber’s mobility-and-delivery footprint to 99 markets, with Delivery Hero’s Berlin headquarters and workforce protected through at least 2029. Uber Technologies, Inc. has entered into a business combination agreement with Delivery Hero, extending the world’s largest mobility and delivery platform to 99 markets, with combined pro forma gross bookings of $236 billion in 2025.