Moore County Observer
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Moore County Observer owner Duane Cross is a seasoned journalist with over 35 years of experience in traditional and digital media. His career began with a decade in newspaper journalism, after which he transitioned to digital media, spending 15 years with Turner Broadcasting. In 2016, he joined Cancer Tutor as the executive director for digital, contributing extensively to cancer treatment and patient advocacy topics. Cross has also written for various publications, including MiLB.com and CONQUER magazine, showcasing his versatility across different subjects and platforms.
On Nov. 6, 2024, Cross launched the Moore County Observer, a digital news outlet that covers Moore County, Tenn. The Observer focuses on local government, education, and Moore County High School sports. The publication aims to provide timely and relevant news to the residents of Moore County.
As publisher and editor of the Observer, Cross continues to deliver fact-based journalism, leveraging his extensive experience to inform and engage the community. Source
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| Scope | Local |
|---|---|
| Language | N/A |
| Country | United States of America |
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Recent Articles
Search ArticlesCan-Do Spirit: Jack mixes Tennessee Blackberry, lemonade
Can-Do Spirit: Jack mixes Tennessee Blackberry, lemonade Tennessee Blackberry helped lift whiskey sales last year. Now Jack Daniel’s is carrying the flavor into the cooler. 10:02 a.m. Sept. 14, 2026 Tennessee Blackberry helped Brown-Forman’s whiskey portfolio grow 3% last fiscal year, while the company’s ready-to-drink business climbed 20% in the first quarter – two brighter spots now coming together in Jack Daniel’s new Blackberry-and-lemonade canned cocktail.
Jack Daniel’s American Single Malt goes nationwide
DUANE CROSS MCO Publisher•Editor There’s a whiskey leaving Lynchburg this fall, and it carries a little history in the bottle. Jack Daniel’s announced Tuesday that its American Single Malt Whiskey – made from 100% malted barley – is headed to shelves nationwide for the first time. The limited expression had previously been reserved for select duty-free shops worldwide.
Moore County cattle farmers face another squeeze
DUANE CROSS MCO Publisher•Editor President Donald Trump announced Friday that the United States will temporarily allow up to 300,000 metric tons of foreign beef into the country without the normal out-of-quota tariff, aiming to lower hamburger prices while the nation's cattle herd remains near historic lows. The 90-day move could mean cheaper beef at the grocery store. For American cattle farmers – including those here in Moore County – the benefit is harder to find.
Coy Hill heat shapes Jack’s newest limited whiskey
DUANE CROSS MCO Publisher•Editor Ten years ago, Jack Daniel’s laid down a group of barrels in one of the hottest corners of the distillery. Then Lynchburg’s summers went to work. The barrels rested on the top floor of Barrelhouse 1-13 atop Coy Hill. The whiskey inside those barrels is now Distillery Series Selection #17, a limited-edition High Angel’s Share Straight Tennessee Whiskey.
12 weird Southeast vacations worth the detour
12 weird Southeast vacations worth the detour Skip the matching-luggage vacation. These offbeat destinations offer caves, castles, folk art, and a few good stories. DUANE CROSS MCO Publisher•Editor The best trips in the Southeast do not always start with a reservation.
Gentleman Jack tees up golf culture play
DUANE CROSS MCO Publisher•Editor Gentleman Jack is moving deeper into golf culture through a new partnership with MANORS Golf, an independent apparel brand built around the style, etiquette, and customs of the game. The collaboration, called A Gentleman’s Guide to Golf, launched this month and includes a co-branded apparel capsule, original content, live events, and more planned through 2026.
Jack rolls out $600 McLaren-inspired whiskey
DUANE CROSS MCO Publisher•Editor Jack Daniel’s has rolled out the most expensive limited global release in the Lynchburg distillery’s history – and this one is built for Formula 1 fans as much as whiskey collectors. The distillery announced Thursday the debut of Jack Daniel’s Halo MK1 Tennessee Whiskey, a collaboration with the McLaren Formula 1 team. The 1-liter bottle carries a suggested retail price of $599.99 and will be available in select global markets.
Jack Daniel’s releases limited barrel-proof rye
Jack Daniel’s releases limited barrel-proof rye Five batches from barrelhouse sites across Coy Hill, Boiler Hill, and Fire Brigade Fields 10:10 a.m. April 21, 2026 DUANE CROSS MCO Publisher•Editor Jack Daniel’s is bringing a new limited-release rye to Lynchburg, with five barrel-proof small batches set to hit the White Rabbit Bottle Shop this month in extremely short supply.
Jack and Coke launch zero-sugar variety pack
Jack and Coke launch zero-sugar variety pack The new pack includes six 12-ounce cans – two each of the zero-sugar original, cherry, and vanilla versions. DUANE CROSS MCO Publisher•Editor Jack Daniel’s and Coca-Cola on Tuesday launched their first zero-sugar variety pack of ready-to-drink cocktails, adding cherry and vanilla options to the Lynchburg distillery’s canned Jack & Coke line. The new pack includes six 12-ounce cans – two each of the zero-sugar original, cherry, and vanilla versions.
Jack Daniel’s unveils new Aged Series releases
Jack Daniel’s unveils new Aged Series releases DUANE CROSS MCO Publisher•Editor Jack Daniel’s has released the latest release in its annual Aged Series, with new 14-, 12-, and 10-year-old Tennessee whiskeys arriving in limited quantities across the United States this month.