Moore County Observer

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Moore County Observer owner Duane Cross is a seasoned journalist with over 35 years of experience in traditional and digital media. His career began with a decade in newspaper journalism, after which he transitioned to digital media, spending 15 years with Turner Broadcasting. In 2016, he joined Cancer Tutor as the executive director for digital, contributing extensively to cancer treatment and patient advocacy topics. Cross has also written for various publications, including MiLB.com and CONQUER magazine, showcasing his versatility across different subjects and platforms. On Nov. 6, 2024, Cross launched the Moore County Observer, a digital news outlet that covers Moore County, Tenn. The Observer focuses on local government, education, and Moore County High School sports. The publication aims to provide timely and relevant news to the residents of Moore County. As publisher and editor of the Observer, Cross continues to deliver fact-based journalism, leveraging his extensive experience to inform and engage the community. Source

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Country United States of America
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Gentleman Jack tees up golf culture play

| Moore County Observer Verified
DUANE CROSS MCO Publisher•Editor Gentleman Jack is moving deeper into golf culture through a new partnership with MANORS Golf, an independent apparel brand built around the style, etiquette, and customs of the game. The collaboration, called A Gentleman’s Guide to Golf, launched this month and includes a co-branded apparel capsule, original content, live events, and more planned through 2026.
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Jack rolls out $600 McLaren-inspired whiskey

| Moore County Observer Verified
DUANE CROSS MCO Publisher•Editor Jack Daniel’s has rolled out the most expensive limited global release in the Lynchburg distillery’s history – and this one is built for Formula 1 fans as much as whiskey collectors. The distillery announced Thursday the debut of Jack Daniel’s Halo MK1 Tennessee Whiskey, a collaboration with the McLaren Formula 1 team. The 1-liter bottle carries a suggested retail price of $599.99 and will be available in select global markets.
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Jack Daniel’s releases limited barrel-proof rye

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By Duane Cross Verified
| Moore County Observer Verified
Jack Daniel’s releases limited barrel-proof rye Five batches from barrelhouse sites across Coy Hill, Boiler Hill, and Fire Brigade Fields 10:10 a.m. April 21, 2026 DUANE CROSS MCO Publisher•Editor Jack Daniel’s is bringing a new limited-release rye to Lynchburg, with five barrel-proof small batches set to hit the White Rabbit Bottle Shop this month in extremely short supply.
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Jack and Coke launch zero-sugar variety pack

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By Duane Cross Verified
| Moore County Observer Verified
Jack and Coke launch zero-sugar variety pack The new pack includes six 12-ounce cans – two each of the zero-sugar original, cherry, and vanilla versions. DUANE CROSS MCO Publisher•Editor Jack Daniel’s and Coca-Cola on Tuesday launched their first zero-sugar variety pack of ready-to-drink cocktails, adding cherry and vanilla options to the Lynchburg distillery’s canned Jack & Coke line. The new pack includes six 12-ounce cans – two each of the zero-sugar original, cherry, and vanilla versions.
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Jack Daniel’s unveils new Aged Series releases

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By Duane Cross Verified
| Moore County Observer Verified
Jack Daniel’s unveils new Aged Series releases DUANE CROSS MCO Publisher•Editor Jack Daniel’s has released the latest release in its annual Aged Series, with new 14-, 12-, and 10-year-old Tennessee whiskeys arriving in limited quantities across the United States this month.
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Receiver accuses Weaver of defying court warnings

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By Duane Cross Verified
| Moore County Observer Verified
DUANE CROSS MCO Publisher•Editor The court-appointed receiver in the Uncle Nearest case told a federal judge Thursday that founder Fawn Weaver has publicly discussed the litigation in defiance of court warnings and argued that newly filed responses from related companies bolster his bid to expand the receivership. In one March 5 filing, Receiver Phillip G. Young Jr. asked the court to reject a motion by Fawn Weaver, Keith Weaver, and Grant Sidney, Inc.
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Jack, McLaren toast ’26 with limited-edition bottle

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By Duane Cross Verified
| Moore County Observer Verified
DUANE CROSS MCO Publisher•Editor Jack Daniel’s is starting the 2026 Formula 1 season with a new limited-edition Tennessee whiskey, made together with the McLaren Mastercard Formula 1 Team. This ongoing partnership has become a yearly tradition for both racing and whiskey fans. The 2026 McLaren Mastercard F1 Team X Jack Daniel’s Tennessee Whiskey is the fourth annual bottle from this partnership.
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Fletcher named Master Distiller of the Year

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By Duane Cross Verified
| Moore County Observer Verified
DUANE CROSS MCO Publisher•Editor Chris Fletcher has been named Master Distiller/Master Blender of the Year by Whisky Magazine at the 2026 Icons of Whisky and World Whiskies Awards America. The awards ceremony took place Feb. 12 in Louisville, Ky. During the event, Jack Daniel’s 14-Year-Old Tennessee Whiskey Batch 1 also earned the title of World’s Best Tennessee Whiskey.
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Dance backs push for dedicated wildlife funding

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By Duane Cross Verified
| Moore County Observer Verified
DUANE CROSS MCO Publisher•Editor Lynchburg native and outdoor legend Bill Dance is lending his unmistakable voice to a growing push for dedicated state funding to sustain and strengthen Tennessee’s fish, wildlife, and public lands.
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Uncle Nearest owes FCMA more than $120M

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By Duane Cross Verified
| Moore County Observer Verified
DUANE CROSS MCO Publisher•Editor Newly filed loan payoff statements in federal court show that Uncle Nearest Inc. owes more than $120 million to Farm Credit Mid-America across four separate loans, according to documents submitted as part of the ongoing receivership case. The payoff estimates, prepared by Farm Credit Mid-America and filed Tuesday, Feb. 3, outline principal balances, accrued interest, and other charges as of Feb. 2, with updated projections through Feb. 9.
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Moore County Observer Journalists

Cross, Duane